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Amobee

Amobee

Amobee is a marketing technology company whose flagship Brand Intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindset and interests.

Their unified platform enables marketers to plan media campaigns and includes ads API integration with Facebook, Twitter, Instagram, Pinterest and Snapchat.

Amobee is a wholly owned subsidiary of Singtel. Amobee operates across North America, Europe, Middle East, Asia and Australia.

Amobee
Type
Subsidiary
IndustryAdvertising Technology
Founded2005 (as Amobee Media Services)
HeadquartersRedwood City, California, United States
Area served
Worldwide
ParentSingtel
Websiteamobee.com
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History

Amobee was founded in May 2005 by Gil Shulman, Saul Rurka [1] and Zohar Levkovitz.

[2] It went live in June 2005.

One year later, the company recruited Roger Cameron Wood, a mobile industry veteran, who established the company's U.S. presence in San Francisco.

In 2009, Amobee purchased media company RingRingMedia in order to expand their advertising customer base, enabling mobile media owners to sell advertising space to companies on a collective basis.

[3] At the time of acquisition, RingRingMedia bought more than $2 million (£1.2 million) of mobile media a month, serving more than 4 billion ad impressions a month.

In July 2011, Trevor Healy, formerly of Jajah was appointed Chief executive officer. [4] Zohar Levkovitz will stay with Amobee as Vice Chairman. [4]

Amobee was acquired by Singtel in March 2012 for $321 million. [7]

In June 2014, Amobee acquired two of its competitors: Adconion Direct for $235M and Kontera for $150M, in an attempt to consolidate its market position.

In December 2016, Kim Perell, President of Amobee and former CEO of Adconion Direct was appointed.

[12]

On February 22, 2017, Amobee announced an agreement to, [13] a global technology platform for marketers and agencies.

Investors

Amobee has financial backing from Sequoia Capital, Accel Partners and Globespan Capital, as well as strategic investments from Motorola, Cisco and leading operators, Vodafone and Telefónica.

References

[1]
Citation Linken.wikipedia.orgThe original version of this page is from Wikipedia, you can edit the page right here on Everipedia.Text is available under the Creative Commons Attribution-ShareAlike License.Additional terms may apply.See everipedia.org/everipedia-terms for further details.Images/media credited individually (click the icon for details).
Jul 10, 2016, 5:40 PM
[2]
Citation Linkcrunchbase.com"Saul Rurka"
Jul 10, 2016, 5:40 PM
[3]
Citation Linkcrunchbase.com"Zohar Levkovitz"
Jul 10, 2016, 5:40 PM
[4]
Citation Linkallbusiness.com"Amobee Acquires RingRing Media – Consolidates Mobile Advertising Market"
Jul 10, 2016, 5:40 PM
[5]
Citation Linkprnewswire.com"Trevor Healy Named CEO of Amobee"
Jul 10, 2016, 5:40 PM
[6]
Citation Linkamobee.comOfficial website
Dec 1, 2017, 2:32 PM
[7]
Citation Linkinvesting.businessweek.comBusinessweek
Dec 1, 2017, 2:32 PM
[8]
Citation Linkglobes.co.il"SingTel buys mobile ads co Amobee for $321m"
Jul 10, 2016, 5:40 PM
[9]
Citation Linktechcrunch.comAmobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play
Jul 10, 2016, 5:40 PM
[10]
Citation Linkeveripedia-storage.s3.amazonaws.comAmobee's R&D center in Herzliya, Israel
Jul 10, 2016, 5:40 PM
[11]
Citation Linkweb.archive.orgAmobee, startup of the year 2008 - Globes
Dec 1, 2017, 2:32 PM
[12]
Citation Linkweb.archive.org"SingTel buys mobile ads co Amobee for $321m"
Dec 1, 2017, 2:32 PM
[13]
Citation Linkfinance.yahoo.com"Kim Perell Named New CEO of Amobee"
Dec 1, 2017, 2:32 PM
[14]
Citation Linkmarketwired.com"Amobee Expands Digital Marketing Technology with Acquisition of Turn"
Dec 1, 2017, 2:32 PM