Amobee is a marketing technology company whose flagship Brand Intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindset and interests.

Their unified platform enables marketers to plan media campaigns and includes ads API integration with Facebook, Twitter, Instagram, Pinterest and Snapchat.

Amobee is a wholly owned subsidiary of Singtel. Amobee operates across North America, Europe, Middle East, Asia and Australia.

Amobee was founded in May 2005 by Gil Shulman, Saul Rurka ^[1] and Zohar Levkovitz.

^[2] It went live in June 2005.

One year later, the company recruited Roger Cameron Wood, a mobile industry veteran, who established the company's U.S. presence in San Francisco.

In 2009, Amobee purchased media company RingRingMedia in order to expand their advertising customer base, enabling mobile media owners to sell advertising space to companies on a collective basis.

^[3] At the time of acquisition, RingRingMedia bought more than $2 million (£1.2 million) of mobile media a month, serving more than 4 billion ad impressions a month.

In July 2011, Trevor Healy, formerly of Jajah was appointed Chief executive officer. ^[4] Zohar Levkovitz will stay with Amobee as Vice Chairman. ^[4]

Amobee was acquired by Singtel in March 2012 for $321 million. ^[7]

In June 2014, Amobee acquired two of its competitors: Adconion Direct for $235M and Kontera for $150M, in an attempt to consolidate its market position.

In December 2016, Kim Perell, President of Amobee and former CEO of Adconion Direct was appointed.

^[12]

On February 22, 2017, Amobee announced an agreement to, ^[13] a global technology platform for marketers and agencies.

Amobee has financial backing from Sequoia Capital, Accel Partners and Globespan Capital, as well as strategic investments from Motorola, Cisco and leading operators, Vodafone and Telefónica.