American Swan
American Swan
Private | |
Industry | Online Retail |
Founded | 2013 |
Founder | Sanjiv Gupta, Puneet Johar, Anurag Rajpal |
Headquarters | Gurugram,India |
Key people |
|
Products | Shopping Cart |
Website | www |
American Swan’s products are available on its website www.americanswan.com
American Swan recently launched its latest fast-fashion, youth collection of apparel and accessories - AS ORIGINAL.
The collection is endorsed by Bollywood actors and youth icons Sidharth Malhotra and Kriti Sanon.
Private | |
Industry | Online Retail |
Founded | 2013 |
Founder | Sanjiv Gupta, Puneet Johar, Anurag Rajpal |
Headquarters | Gurugram,India |
Key people |
|
Products | Shopping Cart |
Website | www |
History and Funding
Sanjiv Gupta (Co-founder & Chairman, TTN) has held senior leadership positions in Coca Cola India and Unilever.
As co-founder & CEO of TTN, Puneet Johar is responsible for managing the Asia business for the company.
He is also the founder of Tangerine Digital Media Solutions and has marketing experience with organizations & brands such as Reebok, Star and Coca Cola India.
Anurag Rajpal, Director & CEO of American Swan has 17 years' of experience in the Indian & Global fashion and apparel industry.
In his last assignment, he was leading Beverly Hills Polo Club in India.Anurag
is an alumnus of The Technological Institute of Textile & Sciences and has worked with brands& retailers like Reebok, Ecko Unlimited, United Colors of Benetton, Madura Garments & Spencer's Retail Limited. [4]
Operations
The company has a central distribution centre close to the International airport in Delhi, India.
American Swan currently ships products across PIN Codes in India through logistics service Providers like Blue Dart, GoJavas, Ecomm Express and others.
The total number of States and Union territories covered is 36 including 6139 cities.
American Swan also has India Post on board as a delivery service provider which allows delivery to over 20,000 PIN codes.
Marketing
The American Swan range of apparel and accessories caters to the core group of 18–34 years men and women of urban demographics.
In March 2016, American Swan relaunched its "ASIAM" digital campaign of 2015 with Bollywood actor Sidharth Malhotra.
The campaign pushed the spring/summer menswear collection as Sidharth's Top 5 Looks of the season, styled by American Swan.
Other than the online marketing and print ads, Sidharth Malhotra promoted the collection by wearing some pieces during the promotion of his movie Kapoor & Sons.
In March 2015, in a digital-first campaign American Swan launched a music anthem titled “ASIAM”, featuring Bollywood stars Sidharth Malhorta and Kriti Sanon.
The song for the video has been composed by Meet Bros Anjjan and sung by Benny Dayal.
The video has been choreographed by Remo D’Souza.
In May 2014, American Swan launched an internet-based reality show called Beauty and the Blogger.
It featured eight shortlisted fashion models and fashion bloggers who competed in a multi-round contest.
The finalists were selected based on the social media presence they created.
The show was hosted by Miss Malini, Cyrus Sahukar and Anusha Dandekar.
In June 2014, American Swan launched aTwitter Store campaign—a digital store on Twitter where users could shop using tweets as currency.
Awards
In 2014, American Swan was awarded the Online Retail Launch Site of the Year at Asia Retail Congress. [1]
In 2014, Indian e-retailer Award