Alok Kejriwal (born 25 December 1968), CEO & Co-founder Games2win, is an Indian entrepreneur and founder of the Contests2win Group of companies.

Games2win is a global top 20 online games business that entertains over 20 million unique users a month.

Its top games include Parking Frenzy (also ranked #1 on the US iTunes Appstore.), Supermom, Turbo Cricket, Best Friends Forever, Fab Tattoo Artist, etc. ^{[5] [6]}

Alok Kejriwal is from a Marwari family with a business background.

He studied at Campion School, Mumbai.

He holds a master's degree in commerce from Sydenham College of Commerce and Economics, Mumbai.

^[7] .He

is featuring in the MTV reality show Drop Out Pvt Ltd. ^[4]

At 21, he joined father Anand Kejriwal’s socks manufacturing company, Hindustan Hosiery Industries.

After 10 years as Socks Entrepreneur, he resigned to start his own Online venture in 1998 called Contests2Win which handled SMS contests for various TV shows.

It quickly grabbed the VAS Business of Indian Idol.

In 2001, he then set up a mobile venture Mobile2win in China to offer mobile competitions and promotions by starting a television to mobile interactive platform.

^[8] Mobile2win was brought into India in 2003.

The company was acquired by Walt Disney in China in and Norwest Venture Partners in India in 2006.

Media2win, an interactive digital agency was founded in 2004.

Games2win is his fourth company which he co-founded in 2007.

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In 2010, he founded TheRodinhoods – an online community of entrepreneurs.

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Alok’s story of doing business at a very young age has been quoted by the Indian author Ashwin Sanghi in his book ‘13 Steps to Bloody Good Luck’. Alok’s experience of starting Games2Win has been mentioned in the book ‘The Mouse Charmers: Digital Pioneers of India’ by Anuradha Goyal. ^[5] Edward Luce shared his experience of interaction with Alok in his book ‘In Spite of the Gods: The Rise of Modern India’. ^[5]

Kejriwal lives in Mumbai with his wife Chhavi Kejriwal and two daughters.

He is a follower of Sri Sri Ravi Shankar, founder of the Art of Living Foundation.