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Adeeb Ahamed

Adeeb Ahamed

Adeeb Ahamed is an Indian entrepreneur and philanthropist from Thrissur district of Kerala. He is the CEO of Abu Dhabi-based LuLu International Exchange, Managing Director of hospitality investment firm Twenty14 Holdings and Director of F&B entity Tablez Food Company. [6]

He also serves as the Treasurer [7] of the Foreign Exchange and Remittance Group (FERG) in the UAE and is a board member of India-based Jai Hind Communications Private Limited. [8]

He has been listed in the 2015 Top 100 Indian Leaders in the Arab World by Forbes Middle East [9] and was also conferred with the Indian CEO of the Year Award in the ‘Financial Services’ category in the ITP Publishing Group’s 2014 edition of the Indian CEO Awards. [10]

Adeeb Ahamed


Adeeb Ahamed began his professional career in 2003 as a sales and marketing executive at Grosvenor House, AJW Marriott in London, UK. [11]

Soon after he joined the London-based Baglioni Hotel as its sales manager for Middle East and London before moving up the ladder to become the Director of Sales at the same hotel.

In the year 2008, he accepted the offer to set up and head LuLu International Exchange [12] and has since diversified into other divisions of LuLu Group International including Tablez Food Company (F&B) and 2014 Holdings (hospitality).


Adeeb Ahamed heads the following companies:

LuLu International Exchange

LuLu International Exchange, which is the financial services arm of LuLu Group International, is a global foreign exchange and money remittance enterprise that serves banking institutions, business houses, local and international corporations as well as individuals.

LuLu International Exchange [13] opened its first branch in 2009 and today has more than a 100 global branches [14] and an active presence in nine countries viz. UAE, Oman, Kuwait, Qatar, Bahrain, India, Bangladesh, Seychelles and Philippines.

Twenty14 Holdings

Adeeb Ahamed's qualifications and his keen interest in the hospitality sector led him to establish Twenty14 Holdings, an investment firm, focusing on acquisitions and management of assets throughout the globe.

The group recently finalised a £110 million deal to acquire the Great Scotland Yard, the former home of London’s Metropolitan Police Service, with plans to transform the building into a hotel.


The company opened its first hotel, managed by the Frankfurt-based Steigenberger Hotel Group, at Business Bay, Dubai, in November 2015. [6] The group also made its first foray into India by acquiring the Abad Airport Hotel in Kochi. [6]

Tablez Food Company

Adeeb Ahamed is the Director of Tablez Food Company, the food and beverage entity of LuLu Group International. They specialize in unique homegrown, international and local cuisines as well as partnering with leading franchising concepts operating out of UAE and India. The company has developed two home grown brands that include Bloomsbury’s - an English Artisan coffee shop and Peppermill - a fine dining colonial Indian themed restaurant.

Tablez FC owns franchise rights of brands including London Dairy, Galito’s – Authentic flamed grilled chicken, [6] Genghis Grill – ‘Build your own stir fry brand’, Famous Dave’s – The legendary American Pit Barbeque. [6]

Tablez currently operates a total of 30 outlets globally and has plans to increase the number to 50 by the end of 2016.


Adeeb Ahamed holds a Bachelor of Business Administration degree from Les Roches International School of Hotel Management, Bluche, Switzerland, and an MBA in International Management from Royal Holloway, University of London, UK.

Positions held

  • CEO – LuLu International Exchange [6]

  • Managing Director - Twenty14 Holdings

  • Director – Tablez Food Company

  • Director – Jai Hind Communications Private Limited

  • Treasurer – Foreign Exchange and Remittance Group (FERG)

  • Patron Governor - India Social & Cultural Centre Abu Dhabi

Awards and accolades

  • CEO of the Year (financial services category) at the ITP Publishing Group’s 2014 edition of the Indian CEO Awards in Dubai, UAE [10]

  • Financial Services Company of the Year award at Arabian Business Kuwait Awards 2014 [6]

  • 2015 Top 100 Indian Leaders in the Arab World by Forbes Middle East [6]


Adeeb Ahamed gives priority to public service activities focused on universal education awareness and empowerment of girls’ education and has also been involved in projects such as building a girls’ hostel in Kerala, India and contributing to the construction of an Indian School in Oman. He has also gone on to support the parents of young children needing heart operations and facilitates for the treatment of such infants aged one to five, which he continues to address, and is also an active member in various charitable trusts.


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