Everipedia Logo
Everipedia is now IQ.wiki - Join the IQ Brainlist and our Discord for early access to editing on the new platform and to participate in the beta testing.
Aaramshop

Aaramshop

AaramShop is an Indian start-up, which has pioneered the concept of hybrid commerce, which allows customers to shop at local neighborhood stores (kirana & "pharmacies") via the internet.

AaramShop
TypePrivate Limited
Founded2021(2021)
Area servedIndia Pakistan Kenya
Key peopleVijay Singh, Ashutosh Malik & Ritesh Raj Gupta.
IndustryInternet, Online retailing
Productsaaramshop.com, brandengagementcenter.com, aaramon.com
ServicesMarketPlace
Employees500-1000
Slogan(s)Connecting - The FMCG Companies, The Independent Neighborhood Retailers, and The Households
WebsiteAaramShop.com
Written inAdvance PHP
Type of siteOnline MarketPlace
Advertisingyes
Registrationrequired for placing order
Available inEnglish
Launched2011; 5 years ago(2011)
Current statusOnline

History

Vijay Singh founded AaramShop in 2011.

Originally serving 3500 local shops in Delhi, the company set a goal of expanding to 6000 shops by the end of that year.

[1] AaramShop is a free to use platform for small independent retailers who get to have a web-front to their physical store and also get an assisted call interface backend.

In December 2015, there are over 10000 AaramShops across 91 cities in India, Pakistan & Kenya.

Business model

Customers create a shopping list for groceries.

via AaramShop's Mobile App, Website or Facebook or, and the company then use a merchant app SMS and e-mail retailer to direct the order to the customer's local store. It has provided many small retail outlets with an online presence for the first time. [1] [2] [3] [4] The company's focus is on low value, high turnover consumer goods such as daily groceries. [5] The service follows a freemium model. Unlike competitors such as BigBasket.com or BazaarCart.com, Aaramshop's reliance on local stores to provide and deliver orders to its customers allows for low staffing costs (it has only 12 employees) and overheads. [6]

Recognition and awards

AaramShop was listed as one of Red Herring's top 100 global start-ups in 2011, it had earlier been awarded the same distinction for Asia. [7]

Some of the research publications of AaramShop detail out the consumer and shopper behavior in emerging markets., details the impact of phone based orders on the grocery brands, while captures online shopper behavior.

References

[1]
Citation Linken.wikipedia.orgThe original version of this page is from Wikipedia, you can edit the page right here on Everipedia.Text is available under the Creative Commons Attribution-ShareAlike License.Additional terms may apply.See everipedia.org/everipedia-termsfor further details.Images/media credited individually (click the icon for details).
Jul 20, 2016, 6:56 AM
[2]
Citation Linkcio.in"AaramShop: Kiranas Go High Tech"
Jul 20, 2016, 6:56 AM
[3]
Citation Linkspringwise.com"In India, grocery shopping through Facebook"
Jul 20, 2016, 6:56 AM
[4]
Citation Linkpluggd.in"Aaramshop Brings Your Local Grocery Store Online For Free [Interview:Founder On Business Model]"
Jul 20, 2016, 6:56 AM
[5]
Citation Linkthebetterindia.com"Aaramshop: To the rescue of the Kirana store"
Jul 20, 2016, 6:56 AM
[6]
Citation Linkexchange4media.com"Startup AaramShop aims to bring the kirana store to the web"
Jul 20, 2016, 6:56 AM
[7]
Citation Linkforbesindia.com"Forbes India Magazine"
Jul 20, 2016, 6:56 AM
[8]
Citation Linkredherring.com"2011 RED HERRING GLOBAL TOP 100"
Jul 20, 2016, 6:56 AM