ABC (food)

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ABC is an Indonesian based food division of the H. J. Heinz Company, based in Jakarta, and manufactures sauces, condiments, juices and syrups. [2] ABC brand was previously owned by PT. ABC Central Food, a company that was bought by Heinz in 1999. [3]

PT. Heinz ABC is the largest Heinz's business in Asia, and one of the largest in the world; employing 3000 employees, 3 production facilities, 8 packing facilities, and extensive distribution network in Java and other parts of Indonesia. Today ABC is one of 15 brands owned by Heinz worldwide. [3]

History

PT. ABC Central Food was established in 1975 in Jakarta, Indonesia. It was owned by Chu brothers — Chu Sam Yak (Chandra Djojonegoro) and Chu Sok Sam — Chinese Indonesian tycoons and entrepreneurs hailed from Medan. Initially their leading product is Kecap ABC (soy sauces, with sweet and salty variants). Later they expanded their product to Syrup ABC (fruit syrup), Saus Tomat ABC (tomato ketchup) and Sambal ABC (hot chili sauce). [4]

In 1980s ABC's products, such as syrup, sweet soy sauce and sambal hot sauce are began to lead Indonesian market share. These products were marketed abroad, exported to United States, Canada, Australia, Singapore, Malaysia, Brunei, Taiwan, Hong Kong, Japan, Denmark, Saudi Arabia, Netherlands, and England. [4] In 1999, H. J. Heinz Company acquired 65 percent share of PT. ABC Central Food, for US$ 70 million. [5]

The company's head office is located in Jalan Daan Mogot Km. 12, Jakarta, Indonesia, [6] and operating three production plants in Karawang (West Java), Daan Mogot (Jakarta), and Pasuruan (East Java). [4]

Products

ABC's leading products are Kecap ABC (sweet soy sauce), Sambal ABC (hot chili sauce), and Syrup ABC (fruit syrup). [4] Available commonly in Indonesia's traditional marketplaces, supermarkets, minimarts, and warungs, these products are also sold globally in Asia-Pacific, Europe and Americas; they could be found in Asian grocery stores in United States and Tokos in the Netherlands.

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