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The hottest accessory in Hollywood right now is a baby! It seems as if everyone everywhere has caught the baby fever as of late, and whether you're a new mommy or you were initiated into the maternal sorority long before it was trendy, the one thing all moms have in common is that they want it all. Ju-Ju-Be, a Southern California based diaper bag, purse, wallet, and accessory brand, delivers fun and stylish products to parents whose lives demand a fine balance between fashion and function.

Ju-Ju-Be is the life of the party; the brand embodies the mantra super fun, super cute, plenty funky, and really, really, really functional! Ju-Ju-Be diaper bags, handbags, wallets, and accessories are all good-looking with adorable prints and innovative, stylish features, proving that some bags can really be both pretty and smart. Ju-Ju-Be, nominated for the 2013 Red Tricycle Award for "Most Awesome Diaper Bag," proudly provides bags that are machine washable, many of which feature attachments for the Be Connected™ stroller clip system. Ju-Ju-Be bags come with tons of pockets for personal essentials like smartphones and sunglasses, Crumb Drains™, climate controlled bottle pockets insulated with 3M™Thinsulate™ technology, memory foam changing pads, memory foam shoulder pads, ergonomically curved straps, Teflon® fabric protectant, and a natural antimicrobial treatment on most bag linings to inhibit and reduce the growth of odor-causing bacteria, mold, and mildew.

Not only are Ju-Ju-Be bags pretty, fun, and smart, they also really care about parents, their babies, and the environment. All Ju-Ju-Be bags are lead and PVC- free, and the brand has designed a machine washable leather alternative called Earth Leather that brings just as much style and sophistication to Ju-Ju-Be bags and accessories as the real thing.

Sported by celebrity moms, featured on Fox News for must-have products when traveling with children, and praised in Parent Magazine, it’s safe to say that choosing a Ju-Ju-Be bag would be a pretty smart thing to do!

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Created: 2016-03-03T03:00:29.331Z
Last Modified: 2016-06-11T10:13:49.259Z