Jersey Champs is an apparel company that specializes in creating and distributing custom jerseys based on hip-hop and pop culture references. The company was founded by Sean Kelly in 2016. Jersey Champs has been featured in Entrepreneur, Inc. Magazine, The Huffington Post, BuzzFeed, Forbes, Thrive Global and a number of blogs.
Kelly launched Jersey Champs out of his dorm room during his freshman year at Rutgers University in May of 2016. He started out with a $1,000 worth of pre-orders and sold out his first week. His first concept was a "Views From the 6" jersey. Jersey Champs has been able to expand by growing its Instagram, leveraging Facebook, Snapchat, and Instagram ads and collaborating with influencers and celebrities. As of April 2018, Jersey Champs had over 777k followers on Instagram and 60k likes on Facebook.
Jersey Champs utilizes a team of independent graphic designers to create custom concepts. Themes for the jerseys range from hip-hop, cultural references, trending memes and more. Popular concepts include Backwoods Cigars, Juul, The Mighty Ducks, Tune Squad, The Fresh Prince of Bel Air as well as for people such as Drake, Lil Yachty, Logic, Mark Cuban, and more.
Notable people who have worn Jersey Champs apparel include Meek Mill, Lil Uzi Vert, Young Thug, Lil Yachty, Lil Pump, Fatboy SSE, Mark Cuban, Action Bronson, Khalid, Logic, Wale, Tory Lanez, A Boogie wit da Hoodie, Carson Wentz, Cash Cash, Tai Lopez, Michael Rapoport, Dez Bryant, Marcus Peters, Kyrie Irving, YBN Nahmir, Martavis Bryant, Young M.A, Lil Wayne, Futuristic, Landon Collins, 2 Chainz, Jae Crowder, and Casey Veggies.