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A visionary is someone of unusually keen foresight—a dreamer, a radical or impractical. They are those who are bold enough to think they can create change and tenacious enough to see it through. As IVI™ enters their first spring season, they salute the visionaries. They share the point of view that an uncharted path must be explored, and if a job is worth doing, then it is worth doing correctly.

As a premium eyewear company based out of Hollywood, California, IVI takes pride in their designs. Prior to their birth, designer and cofounder, Jerome Mage, along with the rest of the IVI team, sought out to create a line of sunglasses that were timeless, modern and savvy. Having a unique look was priority, and IVI desired to be unlike any other sunglass company on the market.

It is this type of thinking that built the base for IVI’s product line: well thought out and original design, premium Italian acetates from legendary eyewear supplier Mazzucchelli 1849, and industry defining lens quality from IVI’s exclusive partnership with Carl Zeiss Vision Sunlens™. Fit and color take priority, and IVI understands that a fresh look and feel is absolutely essential for those who take their steeze seriously. From their custom wire core to high lens quality, IVI’s got your back.

IVI is backed by forward-thinking ambassadors as well. They are experts in their fields, yet also bold enough to build upon their success, taking risks to expand on their platforms and inspire others to take the path less traveled. World renowned crowd pumper DJ Vice rocks with IVI, along with professional skateboarder Austyn Gillette and model and DJ Leigh Lezark. With IVI, it’s time to get busy living.

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Created: March 3, 2016, 2:58 a.m.
Last Modified: Jan. 19, 2017, 1:20 a.m.