Due to the great recession, Scherzer found himself out of a job at Merill Lynch. While taking a wielding class, he met a man who offered him three months of free rent at his commercial property in New Brunswick. He accepted and opened a computer store.
One thing he noticed about his customers is that they were bringing in smart phones more than computers. Seeing the trend, he pivoted to specialize in smart phone repair and launched iCity Repair in 2009.
iCity provides repairs for the iPhone, iPod, iPod, LG, Samsung Galaxy, and more. Along with the repair services, iCity Repair also specializes in app development and private commercial IT services.
At one point, iCity Repair had seven locations, but currently have two now, including one in the Bridgewater Commons Mall.