Luyah is originally from Salem, Oregon .  She has one sister and one brother.  At one point, she lived with her father in Hawaii .  Her first job was cooking and cleaning for her sister's catering business. 
Luyah moved to Los Angeles, California when she was 19 and started a fashion blog shortly after.  She has since She has styled A-list celebrities such as Karrueche Tran , Draya Michele , Ariel Winter , and Lucy Hale .  She later created a clothing line called Luyah by Holly Luyah and modeled for Fashion Nova.  She has since relocated to Phoenix, Arizona .  Luyah has a prominent following on Instagram and as of July 2018, she had over 480K followers on the platform.