FreeCharge is an e-commerce website headquartered in Mumbai, Maharashtra. It provides online facility to recharge any prepaid mobile phone, postpaid mobile, DTH & Data Cards in India. On 8 April 2015, Snapdeal acquired Freecharge what's being referred as the second biggest take over in Indian e-commerce sector so far, after the buy out of Ibibo by rival MakeMyTrip, and the biggest Venture Capital exit in India to date. According to The Economic Times, the deal is expected to be anything around US$400 to 450 million.
FreeCharge was started in August, 2010 by Kunal Shah and Sandeep Tandon. After getting seed funding of an undisclosed amount from Tandon Group and Sequoia Capital in 2010, the company secured Series A funding of INR 200 million from Sequoia Capital in 2011. In November 2012, the company claimed to be doing online recharge of INR 6 million on a daily basis, translating to INR 2.19 billion a year.
In 2011, FreeCharge was named one of the most promising technology startups from India by Pluggd.in.
On 1 September 2014 Freecharge received $33Million Series B Funding from Sequoia Capital, Sofina and Ru-Net. One of the biggest fund raising by an Indian Technology Startup. On 6 February 2015, FreeCharge further raised $80Million from Hong Kong-based fund Tybourne Capital Management and SF-based fund Valiant Capital Management and existing investors. FreeCharge is building an advertising platform that will capture online and offline purchase behaviour and brand preferences of consumers, by offering incentives and discount coupons to users to transact on its platform.
On 8 April 2015 Indian e-commerce Snapdeal acquired Freecharge for Rs.2800 crore.
Website and app
It provides online facility to recharge any prepaid mobile phone in India. The amount paid by the user for recharge is returned in form of shopping coupons of a few of the top retailers in India, thereby making the recharge virtually free. The first two retailers for which coupons were available were McDonald's and Barista. and were followed by additional big retailers such as Café Coffee Day, Domino's Pizza, Cromā, Puma, Shoppers Stop and Jet Airways. By January 2012, the number of registered users of the website were 1.5 million which increased to 2.8 million by November 2012.
Through its app, Freecharge additionally offer the online wallet features to its users. On nineteenth May 2016, Freecharge announced that its users on Android can now send and receive money via WhatsApp.