Fashion Nova is a popular online fashion brand known for its utilization of social media to market their products. It was founded in 2006 by Richard Saghian and is based in Vernon, California just south of Downtown Los Angeles.
Fashion Nova was launched by its CEO Richard Saghian in 2006 as a brick-and-mortar store at the Panorama Mall in Panorama City, California. Since pivoting to an e-commerce strategy in 2014, it has, according to Saghian, has grown exponentially since. The company relies on a network of over 3,000 influencers on Instagram to feature their products on their accounts. Some of their well-known influencers include Kylie Jenner, Amber Rose, and Cardi B. Fashion Nova targets women with voluptuous figures and those who are plus-sized.
Fashion Nova works with 500 sewing factories across Los Angeles, California and has 80% of its products made in the city. The company has the capicity to launch 500 new styles a week says Saghian.
In 2017, Fashion Nova was one of the most searched fashion brands on Google alongside Gucci, Louis Vuitton, Supreme, and Chanel. As of August 2018, Fashion Nova had over 12.7 million followers on Instagram, almost 2 million likes on Facebook, 88K followers on Twitter, and 75K followers Pinterest. The company adds an average of 500K Instagram followers a month.
Fashion Nova garnered $411.43 million in revenue in 2017.