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Fashion Nova

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Fashion Nova is a popular online fashion brand known for its utilization of social media to market their products.[4]​ It was founded in 2006 by Richard Saghian​ and is based in Vernon, California​ just south of Downtown Los Angeles​.[14]

 

Overview

Image
Cardi B​ wearing Fashion Nova on her Instagram

Fashion Nova was launched by its CEO Richard Saghian in 2006 as a brick-and-mortar store at the Panorama Mall in Panorama City, California​.[11]​ Since pivoting to an e-commerce strategy in 2014, it has, according to Saghian, has grown exponentially since.[10]​  The company relies on a network of over 3,000 influencers on Instagram​ to feature their products on their accounts. Some of their well-known influencers include Kylie Jenner​, Amber Rose​, and Cardi B​.[10]​ Fashion Nova targets women with voluptuous figures and those who are plus-sized.[10]

 

Fashion Nova works with 500 sewing factories across Los Angeles, California​ and has 80% of its products made in the city.[10]​ The company has the capicity to launch 500 new styles a week says Saghian.[10]

 

In 2017, Fashion Nova was one of the most searched fashion brands on Google​ alongside Gucci​, Louis Vuitton​, Supreme, and Chanel​.[11]​ As of August 2018, Fashion Nova had over 12.7 million followers on Instagram​, almost 2 million likes on Facebook​, 88K followers on Twitter​, and 75K followers Pinterest​.[12][7][6][3]​ The company adds an average of 500K Instagram followers a month.[10]

 

Fashion Nova garnered $411.43 million in revenue in 2017.[11]

 

Other primarily operating online, Fashion Nova has several brick-and-mortar locations in Southern California​.[10][11]

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Created: 03/16/2016 12:16:36 AM UTC
Last Modified: 08/11/2018 06:19:48 PM UTC