Enterproid is an enterprise mobility management software company that helps business customers manage employee-owned smartphones and tablets, a trend known as Bring Your Own Device (BYOD). Enterproid is best known for its dual-persona platform called Divide, which separates iOS and Android devices into two personas for work and play.


Divide provides a workspace container that encrypts business data and applications and keeps them separate from personal data on an employee's mobile device. Enterproid was one of the first companies to introduce a dual-persona approach for enterprise mobility management and BYOD. Separating a device into two personas allows companies to protect only the business apps and data without having to manage or restrict the personal use of the device Divide, which additionally includes a number of business apps for email, calendar and contacts, is available for both iOS and Android devices.


Enterproid was founded in 2010 by former Morgan Stanley mobile security and IT executives. The founding team includes CEO Andrew Toy, COO Alexander Trewby and CTO David Zhu. The company, which debuted Divide at the Demo Spring 2011 conference, established a headquarters in New York with offices in London and Hong Kong.

On May 20, 2014, the company was acquired by Google. Following the acquisition, Divide became Android for Work.


In October 2013, Enterproid rebranded as Divide and announced closing a $12M funding round led by Google Ventures. The company has raised $25 million to date that additionally includes an $11 million series A round in June 2011 from Google Ventures, Qualcomm Ventures and Comcast Ventures. It raised a $2 million seed round from Genacast Ventures, NYC, High Peaks Venture Partners and BOLDstart Ventures in October 2010.


Feb. 2011Grand Prize Winner
Jan. 2012GSMA Global Mobile AwardsNominated for
April 2012Recognized as a top vendor in security: infrastructure protection
May 2012Listed as one of the top New York startups