Crux Capital

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Crux Capital is an early-stage venture capital ​ firm based out of Menlo Park, California ​. The firm is well known for helping portfolio companies partner with large corporations. [3] [6]

Approach

Crux Capital is primarily a seed ​and Series A ​-stage fund. However, they occasionally make Series B investments. They target ownership stakes of 10-30% depending on the stage and the dynamics of the round. [3]

Crux Capital also offers non-dilutive venture debt ​ for businesses that demonstrate reliable, consistent cash flows and a strong likelihood of long-term viability. Crux Capital can structure ventrure debt deals that keep founders equity upside while also rewarding Cux Capital's investors. [3]

Team

Crux Capital is lead by General Partners ​, Lev Mass ​ and Daniel Hoffer ​. Mass focuses on AI, digital commerce ​ and fintech. He was previously a Venture Partner at XSeed Capital. Hoffer was previously a Partner at Tandem Capital. [3]

Portfolio

Crux Capital has been made investments in startups including:

  • Traction [3]
  • UserTesting
  • EatWith (acquired)
  • Envoy
  • UXPin
  • Le Tote
  • SpotHero
  • Humanity
  • Willing
  • AgFunder
  • Kanvas (acquired)
  • Zeus
  • Fishbowl
  • Happie
  • Headnote
  • Ozzy
  • Replenish
  • Lounge Buddy
  • Catch & Release
  • RealLine
  • Nom Nom Now
  • Smart Lunches
  • Stream Trucking
  • GrowBot
  • AtScale
  • CirroSecure (acquired)
  • Zooz
  • Lex Machina ​ (acquired)
  • HR Marketplace
  • CAPE
  • Butterfleye
  • Current
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