With his Dem White Boyz partners and friends Baylor Barnes and John Stephen Grice, he submitted a twerking video into a contest on Vine which first launched the Dem White Boyz channel to a new level. He, Baylor, and John signed a contract with Water Bluff Clothing, Co. in 2013. 
He has a sister named Lily and brothers named Luke, Jack, Clay, and Tate. His parents met when they were 17 years old. He sometimes features his brother Clay LaBrant in his videos. He married Musical.ly star Savannah Soutas.