His fitness program is called BMFit. He began his online fitness program in January of 2006, but didn't start posting to YouTube until late in 2014. He first started going to the gym when he was fifteen years old. He founded and became the CEO of AlphaCre8tivedesigns in July of 2012. 
His father took his own life when Bradley was six years old. On his YouTube channel, he posted videos of himself helping FouseyTUBE on a "Weight Loss Journey."