Betaworks is an American startup studio and seed stage venture capital company based in New York City that invests in network-focused, consumer-facing media businesses.

Its hybrid investor/builder model has led to both investments in fast-growing startups like Tumblr, Airbnb, Groupon and Twitter as well as more exclusive stakes in internally built startups such as Chartbeat, Bitly and SocialFlow. Betaworks was founded in 2007 by John Borthwick and Andy Weissman.

It has additionally recently come in to the limelight a little more with The Intern podcast, hosted and produced by Allison Behringer. The podcast recounts a young woman beginning her career in the world of technology.

Recently Betaworks was in the news for selling one of its products, called Instapaper to the social media scrapbooking site, Pinterest.



  • Giphy lets anyone search for animated gifs on the web. It was born out of an experiment by two hackers in residence, Alex Chung and Jace Cooke, who found it difficult to browse the best gifs on the web. It spread unexpectedly quickly, serving millions of results in the first few weeks. "We could tell it struck a nerve, so we swarmed it," said Paul Murphy, the head of product at Betaworks told The Verge
  • Bloglovin' helps people discover and follow their favourite blogs. The site was founded in Sweden and has over 2 million members, seventy percent of them who follow fashion blogs & over ninety percent who're female. Shortly after it took $1 million of investment from Betaworks and Lerer Hippeau Ventures in 2012, traffic spiked following Google's announcement to discontinue Google Reader.
  • In July 2012, the company acquired the Digg brand and internet assets for USD $500,000 and merged it with, a social news reading app.
  • In April 2013, the company acquired a majority stake in Instapaper, before selling it to Pinterest in 2016.
  • In April 2013, the company released Dots, a video game downloaded over 10 million times.


  • Chartbeat, which provides realtime analytics to websites and blogs. It shows visitors, load times, and referring.
  • Bitly, which that allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier.
  • SocialFlow, which optimises the real-time value of content.