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Basic Attention Token

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Basic Attention Token is a digital Cryptocurrency​ built on the Blockchain​ for Advertising​. [3]

Features 

The Brave browser anonymously monitors user attention, then rewards publishers accordingly with BATs.[3]

 

Users viewing ads will be rewarded with BATs. BATs can be used for premium content or services on the Brave platform.[3]

 

Attention is measured as users view ads and content in the browser’s active tab in real time. The Attention Value for the ad will be calculated based on incremental duration and pixels in view in proportion to relevant content, prior to any direct engagement with the ad.[1]

 

Ads are then anonymously matched with customer interests using local machine learning algorithms to maximize relevance. [1][3]

 

White Paper

Mobile advertising results in as much as $23 per month in data charges on the average user’s data plan, slow page loads, and as much as 21% less battery life.[5]​ Meanwhile, hundreds of millions of users have installed Ad blocker​.[3]​ BATs allows users to contribute to their favorite Publishers​ while removing invasive advertisements. The Brave browser blocks Computer cookies by default, which can reside in Random Access Memory​ even after computers are restarted. These cookies and trackers have the capability of monitoring users' Web traffic​ to see which sites were visited. Personal Data is then sold to advertisers. [✔]

 

Social media​ sites such as Twitter​ have programs which create a "fake profile" for people who visit the network. These virtual IDs are even created for users who never create an account.  [✔]

 

BAT was created with Privacy​ of its users in mind. Facebook​ has an embedded 'Like' button which many 3rd party websites utilize which tracks user activity. This allows Facebook to sell highly targeted ads based on past web traffic. [12]

 

Initial Coin Offering

The Initial Coin Offering (ICO)​ raised $35M in 24 seconds, very quickly reaching its fundraising goal. The funding was raised in Ethereum​. The token took place on May 31st of 2017. [12]​ 

 

There were 500M tokens created for users and the developer team, 350M in reserve and 1 Billion to sell during the ICO. [12]

 

Management

Brendan Eich​, creator of JavaScript​, is the Founder​ of BAT. Brian Bondy co-founded the company. He is the Chief Technology Officer​ of the Browser​. Yan Zhu is in the security and privacy department.[3]​ The team is very active on Twitter​, frequently receiving bug reports from users and responding directly to questions from Brave browsers. [4]

 

Media

In early 2018, Philip DeFranco​ was officially sponsored by Brave browser​. [9]

 

On July 13th of 2018. Coinbase​ announced their intent to list BAT and several other tokens on their exchange. [9]

 

See Also

List of cryptocurrencies

Bing Rewards

 

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Created: 10/25/2017 06:13:26 PM UTC
Last Modified: 07/14/2018 02:55:49 AM UTC