Basic Attention Token

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Basic Attention Token is a digital Cryptocurrency ​ built on the Blockchain ​ for Advertising ​. [3]

Features

The Brave browser anonymously monitors user attention, then rewards publishers accordingly with BATs. [3]


Users viewing ads will be rewarded with BATs. BATs can be used for premium content or services on the Brave platform. [3]


Attention is measured as users view ads and content in the browser’s active tab in real time. The Attention Value for the ad will be calculated based on incremental duration and pixels in view in proportion to relevant content, prior to any direct engagement with the ad. [1]


Ads are then anonymously matched with customer interests using local machine learning algorithms to maximize relevance. [1] [3]


White Paper

Mobile advertising results in as much as $23 per month in data charges on the average user’s data plan, slow page loads, and as much as 21% less battery life. [5]


Hundreds of millions of users have installed Ad blocker ​. [3]


Management

Brendan Eich ​, creator of JavaScript ​, is the Founder ​ of BAT. Brian Bondy co-founded the company. He is in charge of the Browser ​. Yan Zhu is in the security and privacy department. [3] ​ The team is very active on Twitter ​, frequently receiving bug reports from users and responding directly to questions from Brave browsers. [4]

See Also

List of cryptocurrencies

Bing Rewards


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