Adaptly is an online service / platform for social media buying. The company uses application programming interfaces (APIs) for various social media services, (such as Facebook, Twitter and others), in order to send messages to multiple services at one time. The company additionally provides social analytics services to measure cross social media service campaigns. Paid, earned and owned media are claimed to be trackable with over 160 criteria considered.


  • October: 2010: $700K Seed funding
  • April: 2011 - $2M Funding Round.
  • May: 2012 - $10.5M Series B Funding Round
  • April: 2013 - Facebook adds Adaptly to Preferred Marketing Developer (PMD) program.
  • October: 2013 - Launch of Media Platform for PR firms


  • Adaptly go - Social buying platform.
  • circuit - ad optimization and workflow tools.
  • momentum - insights analysis tools.
  • evergreen - tools to optimise message "freshness"