Youngme Moon, is Senior Associate Dean for Strategy and Innovation and the Donald K. David Professor of Business Administration at Harvard Business School. At HBS, Professor Moon has held numerous leadership positions, including Senior Associate Dean for the MBA Program, and has launched a number of strategic innovations such as the MBA FIELD curriculum, and the HBX Learning Platform. She has received the HBS Award for Teaching Excellence on multiple occasions and currently offers one of the most popular courses in the MBA program. She is also the inaugural recipient of the Hellman Faculty Fellowship, awarded for distinction in research.[2]

Research and Teaching

Professor Moon's research and course development focuses on the intersection of business, branding, and culture. Her bestselling first book, Different, which Time magazine referred to as “a poetic paean to originality,” [3] was published by Random House in 2010. Her ideas have been published in a variety of academic and business journals, including the Harvard Business Review. Professor Moon's research has also been featured in the Wall Street Journal[4] and Forbes.[5] She has published more than a million case studies on companies ranging from Microsoft to IKEA to Starbucks. She is the first Asian-American woman to receive tenure at Harvard Business School.


Youngme Moon serves on the Board of Directors of Unilever (a leading global consumer goods company), Rakuten (one of Asia's most prominent ecommerce companies), Avid Technology (the dominant media platform for television, music, and film production studios worldwide), and The Honest Company. Moon is a former member of the Board of Governors for the American Red Cross.

Moon received her M.A. and Ph.D. from Stanford University, and her B.A. from Yale University. Prior to joining Harvard Business School, she was on the faculty at Massachusetts Institute of Technology.


  • Different: Escaping the Competitive Herd, Crown Books/Random House, 2010.[6]

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