WWSB, virtual channel 40 (UHF digital channel 24), is an ABC-affiliated television station located in Sarasota, Florida, United States. The station is owned by Calkins Media. WWSB maintains studio facilities located on 10th Street in the Rosemary District of Sarasota; it also operates a news bureau in Venice, and its transmitter is located on Rutland Road (County Road 675) in the unincorporated Manatee County community of Rye, about 5 miles (8.0 km) east-southeast of Parrish.

Broadcast coverage

Due to this station's transmitter location and the changeover from analog to digital transmission, its coverage area expands as far north as northern Hillsborough and Polk Counties, south to Punta Gorda, and east to Avon Park and Sebring giving some over-the-air viewers a choice of two or three ABC affiliates depending on the location.

As a result, WWSB is technically a secondary ABC affiliate particularly for the eastern side of Tampa Bay, the city of Tampa itself is on the rim of WWSB's digital signal where receivable through indoor antennas. On cable, the station is the sole ABC affiliate on Comcast's Southern Sarasota County systems and it competes with Fort Myers-based WZVN-TV (also known on-air as "ABC 7") in DeSoto and Charlotte Counties and Orlando's WFTV in Hardee County. The station has faced an uphill battle gaining carriage on cable and satellite providers in some cases. While DirecTV started carrying WWSB in 2009, Dish Network did not carry the station until March 2012 but only in standard definition (it was not available in HD on Dish until late 2012). Verizon FiOS added the station to its Hillsborough and Pasco County systems in October 2006 (and eventually to its entire West Central Florida service area, as the system expanded), greatly increasing WWSB's coverage area and its overlap with WFTS-TV (channel 28);[2] In December 2013, non-duplication rules enforced by ABC and cable companies threatened to remove WWSB from all Verizon FiOS systems due to the presence of WFTS-TV. WFTS worked with WWSB to retain local and syndicated programming on the provider, while blocking only the duplicated network programming, allowing WWSB to remain on FiOS.


The station first signed on the air on October 23, 1971 as WXLT-TV (XL Television with "XL" representing the Roman numeral for "40"); it was the first network-affiliated station in the West Central Florida that was not based in Tampa nor St. Petersburg. The station originally operated from studios located on Lawton Drive in Sarasota. It signed on to provide ABC programming in an area of the state that was insufficiently covered by the signal of WLCY-TV (channel 10, now WTSP) because of that station's lower-powered transmitter location well north of the Tampa Bay area's other television stations at the time. Until WLCY upgraded its facilities in the late 1970s, both that station and WXLT competed for viewers in Hillsborough and Pinellas Counties. It was not uncommon to see WXLT's billboards in Tampa, St. Petersburg or Largo. In the 1970s, WXLT also cleared some CBS and NBC programming passed on by WTVT and WFLA; in 1972, for example, when The Joker's Wild debuted on CBS, it was pre-empted on WTVT but carried by WXLT.

The call letters were changed to the current WWSB on August 31, 1986. That same year, Nelson sold the station to current owner Calkins Media (formerly Southern Broadcast Corporation). On cable, WFTS (now the area's primary ABC affiliate after a market realignment triggered by Fox's purchase of WTVT, channel 13) was not carried south of the Sarasota area while WWSB was not largely available on cable north of the Sunshine Skyway Bridge until Verizon FiOS added WWSB to all of its area lineups. The latter was due to contractual conditions drawn up in the early 1990s by WTSP and later WFTS.

On September 27, 1994, WWSB received an affiliation termination notice from ABC, likely related to the network's forced change to WFTS; had the station not petitioned the Federal Communications Commission (FCC) (and won, which it did) to keep its affiliation, the then-23-year-long ABC affiliation would have ended on April 2, 1995.

On November 5, 2001, the station relocated its operations from its longtime studios on Lawton Drive to its current location in the Rosemary District of Sarasota. In March 2004, the station dropped all references to its over-the-air position on UHF channel 40 and rebranded as "ABC 7" in reference to its cable channel position on Bright House Networks and Comcast in the station's service area. However, channel 7 is not WWSB's universal cable channel position: Comcast's Wauchula system carries it on channel 2 and its Port Charlotte system offers WWSB on channel 10, since its home market's ABC station WZVN-TV is carried on channel 7.

The station and its sports director, Don Brennan, have been featured on a "webisode", along with an actual episode, of the ABC/TBS show Cougar Town, which is set in a fictional community in Sarasota County.[3]

On April 11, 2016, it was reported that Calkins would exit the broadcasting industry and sell its stations to Raycom Media.[4]

Digital television

Digital channels

ChannelVideoAspectPSIP Short NameProgramming[5]
40.1720p16:9WWSB-HDMain WWSB programming / ABC

Analog-to-digital conversion

WWSB shut down its analog signal, over UHF channel 40, on February 1, 2009, about two weeks before the original February 17 national deadline for the federally mandated transition from analog to digital television (which Congress moved days later to June 12).[6] The station moved its digital signal from UHF channel 52, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition, to channel 24,[7][8] using PSIP to display WWSB's virtual channel as 40 on digital television receivers. Even though the national transition date was changed by Congress to June 12, WWSB announced that its analog signal would not be reactivated.[9]



Syndicated programming featured on WWSB includes: Who Wants to Be a Millionaire, Better, We the People With Gloria Allred, America's Court with Judge Ross and Comedy.tv. In previous years, WWSB carried generally the same syndicated programs as the other Tampa Bay stations, despite the overlap in signals, such as The Rosie O'Donnell Show (which was also broadcast by WTVT during its entire run), Extra (also seen on WFLA-TV, channel 8) and M*A*S*H (seen over the years on many stations, most recently on WTVT). From 2007 until the fall of 2012, WWSB carried Sony Pictures Television's Jeopardy! and Wheel of Fortune on weekday evenings, simultaneously with WFTS; on September 17, 2012, WTSP reacquired local rights to Jeopardy! and Wheel for the entire Tampa Bay market, forcing CBS Television Distribution to remove the shows from WWSB, which replaced both shows with Who Wants to Be a Millionaire at 7 and 7:30 p.m.

Locally produced

Animal Outtakes

Animal Outtakes is a locally produced animated/live action educational program about pets and animals hosted by Marsha Panuce.[2]

Black Almanac

Black Almanac is a locally produced public affairs program that airs on Sunday mornings at 7:30 a.m. It is hosted by Ed James, a longtime anchor and personality of the station who has been with channel 40 since just after its sign-on as WXLT. The program focuses on the issues that African Americans face in the community, and has aired since 1972, making it the longest running locally produced public affairs program in the Southeastern United States.[2]

The Suncoast View

The Suncoast View is a locally produced talk show based on the ABC talk show The View. It is hosted by Stephanie Roberts (who also serves as the show's moderator), Linda Carson, and Bobeth Yates. It premiered September 8, 2014 at 4:00 p.m.[2]

News operation

WWSB presently broadcasts 27 hours of locally produced newscasts each week (with five hours on weekdays, and one hour each on Saturdays and Sundays). The station's news department focuses its coverage on Sarasota and Manatee counties with occasional coverage of Charlotte County. The station also includes DeSoto and Hardee counties in its viewing area. In addition to its main studios, WWSB has a reporter covering southern Sarasota County and to a lesser extent, Charlotte County.

During the station's early days, WXLT's news coverage focused on local news and events, but to improve ratings, later expanded to "blood and guts" journalism focusing mainly on crime stories.[2] The station became notorious in 1974 when news anchor and talk show host Christine Chubbuck committed suicide by shooting herself in the head on-the-air making reference to the station's "blood and guts" policies in her final monologue. Her suicide occurred the day after a story she filed was cut for a story on a shootout at an area restaurant.[2] The suicide would later provide part of the inspiration for the 1976 film, Network.[2]

Digital media

The station is a leader in digital media, having launched the first local OTT news channel on Roku, Fire TV and Apple TV, and the first local 24/7 streaming channel. The station created a digital services agency to offer web site development and digital marketing to small businesses in the Suncaost area.

Here are some of the digital news, features and platforms offered by ABC 7 WWSB:

  • Live streaming 24/7 of all ABC 7 WWSB shows on mobile, desktop, Roku, Fire TV and Apple TV. See
  • All ABC 7 WWSB shows are available on demand across all platforms – OTT, News APP, web site, mobile. See
  • Mysuncoast.com: A web site with more than a million monthly page views. See .
  • A full service digital agency, provide web design and digital marketing to small businesses. See
  • First local OTT channel, delivering our shows directly to TV via Internet access
  • A news app for tablets and smart phones. See
  • The best local interactive weather and traffic maps on all digital devices. See
  • Exclusive weather app. See
  • The Suncoast’s most comprehensive local dining and recipe site. See
  • Events calendar with more than 1,000 local events every month. See
  • OTT solutions through parent company Calkins Digital. See
  • Email marketing database of scrubbed and approved local email addresses.
  • Email newsletter of morning headlines and Chef Judi's recipes. See

Notable current on-air staff

Notable former on-air staff