WVBX is a Rhythmic Contemporary Hit Radio formatted broadcast radio station licensed to Spotsylvania, Virginia and serving the Metro Fredericksburg area. WVBX is owned and operated by Alpha Media LLC, through licensee Alpha Media Licensee LLC.[3]


The station first launched on January 26, 1988 with the callsign WYND-FM.

On April 10, 1989, WYND-FM changed it callsign to WPLC, and yet again to WYSK on September 30, 1994. On July 16, 1996, WYSK modified to WYSK-FM with an Adult Contemporary format. On March 4, 2002, WYSK-FM flipped to Alternative Rock, branded as "99.3 WYSK – The Rock Alternative".

At noon on January 7, 2008, WYSK-FM dropped its Alternative Rock format and switched to Rhythmic Contemporary Hit Radio with the station's first song being Justin Timberlake's "SexyBack". The calls were changed from WYSK to WWVB-FM on January 11, 2008.

On August 13, 2009, the callsign was changed from WWVB-FM to WVBX.

On January 23, 2015, Alpha Media "entered into a definitive agreement" to purchase WVBX and sister stations WFLS-FM, WNTX, and WWUZ from Free Lance-Star License, LLC for an unknown sum.[4] The purchase was consummated on May 1, 2015, at a price of $8.1 million.