In 1983, the newspapers circulation was more than 6000. As of January 2012, circulation was about 5000.
The newspaper, which has a biweekly dateline, is printed each 2nd and 4th Friday each month and is available on newsstands throughout the Passamaquoddy Bay region. Print subscriptions are mailed nationwide and fully searchable digital archives are available. The paper is printed on the press of The Ellsworth American.