The Bold and the Beautiful (often referred to as B&B) is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. It premiered on March 23, 1987 as a sister show to the Bells' other soap opera The Young and the Restless; several characters from each of the two shows have crossed over to the other since the early 1990s. Set in Los Angeles, California, the show centers upon the Forrester family and their fashion house business Forrester Creations.

The program features an ensemble cast, headed by its longest-serving actors John McCook as Eric Forrester and Katherine Kelly Lang as Brooke Logan. Since its premiere, the show has become the most-watched soap in the world, with an audience of an estimated 26.2 million viewers.[3] As of 2010, it continues to hold on to the second-placed position in weekly Nielsen Ratings for daytime dramas. The Bold and the Beautiful has also won 31 Daytime Emmy Awards, including three for Outstanding Drama Series, in 2009, 2010, as well as 2011.

On September 7, 2011, the series switched to high definition, making it the second-to-last American soap to make the switch, at the time.[4][4] B&B was the last American soap opera to make the transition due to the cancellation of ABC's One Life to Live before it returned along with All My Children on April 29, 2013. It is the youngest airing daytime soap opera in the United States, celebrating its thirtieth anniversary in March in 2017.[5] Since December 2, 2013, The Bold and the Beautiful now airs same day CBS repeats on Pop.


Set in Los Angeles, California, The Bold and the Beautiful centers around the Forrester family and their fashion house business, Forrester Creations. Stephanie Douglas, a strong-willed woman, daughter of wealthy Chicago businessman John Douglas, met her husband-to-be Eric Forrester, who aspired to become a fashion designer, while they both studied at Northwestern University in Chicago, Illinois. The young lovers hurried to get married after Stephanie became pregnant. They moved to Los Angeles, California, where they established Forrester Creations, designing and producing upscale men and women's fashion, based on Eric's designing talent and Stephanie's financial funding. While winning international recognition, fame, and wealth with their work, the couple managed to raise four children in a happy and caring environment. The children are: elder and favorite son Ridge, brother Thorne and younger sisters Kristen and Felicia. It was discovered years later, when the children were all adults, that Stephanie's elder son, Ridge, was actually fathered by Massimo Marone. Like many soap operas, The Bold and the Beautiful looks into the lives of wealthy families and how love affairs, scandals, and betrayals affect each of the family members and their relationships with each other.

Start and development of the series

The pilot episode of the show focuses on the preparations of the wedding of the Forrester's eldest son, Ridge, to Caroline Spencer Forrester, the daughter of the media mogul Bill Spencer, Sr. At this time Ridge has already become a fashion designer and vice president of Forrester Creations. Many media outlets throughout the world, from the big television networks to the most honorable newspapers, to the last gossip newspapers publicize their wedding, declaring it "the wedding of the year in the fashion world". Thousands of women see the pictures of Ridge and speculate on the identity of the woman who has won the heart of the man who has, until recently, been a playboy, and who has refused to settle for one woman.

One of the curious is a chemistry student named Brooke Logan, who comes from a working-class family and who lives with her single mother Beth, and her siblings Storm, Donna and Katie in a typical American home in the San Fernando Valley in the city of Los Angeles. In an ironic twist of fate, Beth was Eric's college girlfriend before he married Stephanie. Brooke's life soon becomes a key element in the series. Originally from a middle-class background, her love affair with Ridge sets up much of the story-line, beginning in the first year. Every so often, Ridge and Brooke reunite only to break up due to various circumstances, and Ridge invariably finds comfort (in most cases, this would lead to marriage) with another love of his life Dr. Taylor Hayes. In addition, the rivalry between Ridge's mother Stephanie and Brooke plays a key role in the drama. Following one of her breakups with Ridge, Brooke marries his father Eric, who divorces Stephanie to do so. Brooke gives birth to two of Eric's children. The couple eventually divorce and Eric reconciles with Stephanie. Likewise, Brooke and Ridge resume their pattern of an on-again-off-again relationship, between Brooke's relationships with other men and Forrester family members, and Ridge's multiple reunions with Taylor. Eric eventually marries Brooke's sister, Donna Logan and legally adopts her son Marcus. They later divorce due to their family's bitter history. Felicia and Kristen Forrester choose to follow their own paths, leaving the family company to be run by Ridge, Thorne, Rick, Marcus, and their families.


For many years, Spectra Fashions was Forrester's main rival, headed by Sally Spectra. Sally, a larger-than-life character with outrageous clothes and a sizable red coiffure, is a key element in both comedic and dramatic story-lines, with the help of ditzy receptionist Darla Einstein, and fashion designer Clarke Garrison, who fathered CJ Garrison, Sally's son. Though, at first, Sally and Stephanie Forrester are bitter enemies, in later years, they develop a friendship; Sally even ends up working at Forrester Creations after she finally makes the decision to shut down her own company.

Sally's daughter Macy Alexander, a singer, undergoes many traumas, most notably alcoholism. She and Thorne Forrester are involved in an on-again-off-again marriage. After she eventually loses Thorne to Brooke, Macy goes abroad and into hiding with her father, Adam. After being discovered in Italy, Macy returns to Los Angeles where she reunites with Thorne Forrester before developing an interest in fellow recovering alcoholic, Deacon Sharpe, whom she marries. Weeks later, Macy is gravely injured at a nightclub where she is headlining as a singer. She enters a coma and it is implied that her family pulls the plug off-camera.

The Spectra family and friends are supplanted by the introduction of Massimo Marone and his entourage. Marone, a billionaire shipping magnate, was a childhood friend of Stephanie and dated her in college. They slept together once just before Stephanie began dating Eric Forrester, and after forty-something years, a medical crisis reveals that Massimo is Ridge's biological father. Shortly thereafter, Jacqueline Payne, a former lover of Massimo, arrives on the scene and announces that her son, Dominick "Nick" Payne, a captain at Marone Industries, was also fathered by Massimo. Unlike Ridge, Nick wasn't a businessman and took the surname Marone.

In recent years, the Spencer family and their media conglomerate Spencer Publications have been part of the show's focus. Original character Bill Spencer's children Karen Spencer and Bill Spencer, Jr., along with Karen's daughter Caroline Spencer and Bill's sons Wyatt Spencer, Liam Spencer, and Will Spencer make up the Spencer family.



In 1986, CBS was on the hunt to replace Capitol, and contacted several writers and producers for proposals. Paul Rauch created Grosse Pointe as a replacement. During her absence from Ryan's Hope, Michael Brockman, former President of CBS Daytime, asked Claire Labine to develop a new serial in 1986. Her proposal was entitled Celebration but never made it to the air. Had it been greenlit, Jane Greenstein would have been Assistant to the Head Writer like she was on General Hospital. William J. Bell created The Bold and the Beautiful, which was originally titled Rags. On June 20, 2017, CBS announced its decision to renew the serial through the 2017–18 television season.[43][44]


B&B has been shot at Stage 31 at CBS Television City in Los Angeles for its entire run so far.[2] The show typically uses the traditional soap opera look, featuring constructed sets such as the Forrester Mansion, the Shady Marlin, and the Forrester Creations offices. Like other soap operas, B&B is usually taped three to four weeks in advance. In recent times, the show has increased shooting on location, in the way fellow CBS soap Guiding Light did in its final two network years. Many of the characters have taken trips to the fictional "Bikini Beach" which is actually a nearby California beach, and there have been scenes around the Forrester Creations building which appear to be shot somewhere on the lot or inside of CBS Television City.

Theme song and title sequence

"High Upon This Love," the theme song of The Bold and the Beautiful, was written by David Kurtz and Jack Allocco and features a prominent saxophone sample played by Eric Marienthal. From November 1998 to July 1999 in the United States, a vocal version of the theme song performed by Dionne Warwick was played during the end credits.

Cast and crew

Executive producers and head writers

Executive producers

William J. BellMarch 23, 1987 – 1988
William J. Bell and Lee Phillip Bell1988–96
Bradley Bell1996 – present

Head writers

William J. BellMarch 27, 1987 – 1993
Bradley Bell1993 – January 21, 2008
Bradley BellApril 2008 – Present
No Head Writer ListedJanuary 22, 2008 – February 4, 2008
Kay Alden (WGA strike)February 5, 2008 – April 15, 2008
Co-Head Writer Kay AldenApril 16, 2008 – October 2, 2013
Co-Head Writer Michael Minnis2008 – present

Awards and nominations

Pre launch logo for The Bold and the Beautiful, used in promos.

Nominated for over two hundred prizes and accolades since its debut, the series has won several awards over the years, including the Daytime Emmy Award for Outstanding Drama Series, in 2009, 2010 and 2011.[7] The Writing team also won the Daytime Emmy Award for Outstanding Drama Series Writing Team in 2010 and 2013.[7] Susan Flannery has personally won a Daytime Emmy Award for Outstanding Lead Actress in a Drama Series on three separate occasions.[7]


Upon its debut as the replacement of former soap opera Capitol in the CBS Daytime lineup, The Bold and the Beautiful ended eighth in the final year ratings. Initially CBS' lowest-rated soap, its numbers were still respectable and began to climb. By 1992, after a successful crossover involving villain Sheila Carter from The Young and the Restless, it had climbed to third. By the mid-to-late 1990s, following yet another crossover, it moved up to second and has consistently remained there since. Throughout the 2000s (decade), The Bold and the Beautiful and all the other remaining network daytime dramas have witnessed a steady erosion of viewers, mainly due to vastly altered viewing habits induced by cable networks and alternative genres such as reality, court shows, and talk shows on minor network affiliates.[2]



Since the cancellation of Port Charles, it is currently the only American soap opera with a running time of 30 minutes (including commercials) and was the last remaining American soap broadcasting in the 4:3 standard definition picture format, until the show upgraded to 16:9 high-definition in September 2011. Episodes airing in the United States air for approximately 19 minutes, while international broadcasts air to a runtime of approximately 21 minutes.[2]

Country / RegionNetwork(s)DateAired as
 Malaysia8TV, Star World, TV2
 Middle East and North AfricaDubai OneThe Bold and the Beautiful
 Morocco2M TVTop Models
 NetherlandsRTL4, RTL 8The Bold and the Beautiful
 New ZealandPrime, Sky1, TVNZ 1, TV2
 Norway2013- TV 2 Sumo
2012–2013: Canal9
1993-2011: TVNorge
 PhilippinesSTAR World
1994–2014: TVP1
5 September 1994Moda na sukces
 PortugalRTP1Malha de Intrigas
 RomaniaPrima TVDragoste si Putere
 SerbiaPrva Srpska Televizija/PrvaОдважни и лепи
 SloveniaKanal ADrzni in lepi
 Sri LankaETV
 South AfricaSABC3The Bold and the Beautiful
  SwitzerlandRTS UnTop Models
 ThailandStar World
 Turkey1992-98: Star TV
1998-2002: Show TV
2004-05: Flash TV
2007-08: Kanal D
2009-2010: Kanaltürk
Cesur ve Güzel
 Trinidad and TobagoCCN TV6The Bold and the Beautiful
 TuvaluTelevision Tuvalu
 VietnamVietnam 24H, VTV1
 LatviaLTV1Hameleonu Rotaļas
 LithuaniaTV8Žavūs ir drasūs
 IranFarsi1The Bold and the Beautiful

DVD release

The earliest DVD releases of The Bold and the Beautiful came in 2008 and 2009, when "Fan Favourites Collection" and "Best of Weddings" were released in Europe and Australia.[2][2][14][15] These DVD sets contained a random selection of 21 and 25 episodes, respectively, from 1987 up until that point in time. These sets sold well and from 2010-2011, Beyond Home Entertainment in Australia released another 3 sets containing a random selection of 25 episodes each.[2][2][2] These sets, however, only contained episodes from 2003 onwards, frustrating some long-term fans, as a large proportion of the show was left out. One of these sets, entitled "Most Shocking Moments", was also released in the US on July 23, 2012 on the Amazon Video service, but only contained 15 episodes.

The series was released from the very beginning in Germany (April 29, 2011),[3] Sweden (November 23, 2011), the United States (November 6, 2012) and Australia (December 3, 2012).[3] All DVD sets contain 25 episodes, with the exception of the US release only containing 16. The German releases have sold well, with distributor Fernsehjuwelen having released box 2 later in 2011 and boxes 3-7 throughout 2012. Boxes 8, 9 and 10 are set for release in late 2014 through 2015.[3]

DVD titleNumber of episodesRelease date
Region 2 (EU)Region 4 (AU)Region 1 (US)
Fan Favorites Collection21September 3, 2008[3]November 19, 2008[14]N/A
Best of Weddings25March 11, 2009[3]April 1, 2009[15]N/A
Most Shocking Moments25 (AU) / 15 (US)N/AOctober 6, 2010[3]July 23, 2012
Catfights and Brawls25N/ADecember 1, 2010[3]N/A
Best of Brooke, Ridge & Taylor25N/AMarch 2, 2011[3]N/A
How It All Began [Box 1]25 / 16 (US)April 29, 2011December 3, 2012[31]November 6, 2012
How It All Began [Box 2]25October 14, 2011[32]May 1, 2013[33]TBA
How It All Began [Box 3]25February 17, 2012[32]May 1, 2015[34]TBA
How It All Began [Box 4]25April 27, 2012[32]September 1, 2015[35]TBA
How It All Began [Box 5]25August 3, 2012[32]TBATBA
How It All Began [Box 6]25November 23, 2012[32]TBATBA
How It All Began [Box 7]25November 23, 2012[32]TBATBA
How It All Began [Box 8]25November 28, 2014[32]TBATBA
How It All Began [Box 9]25November 28, 2014[32]TBATBA
How It All Began [Box 10]25April 2, 2015[32]TBATBA


There have been several crossovers among other CBS Daytime shows.

The Young and the Restless

CBS Daytime Game Shows -- The Price Is Right and Let's Make a Deal

  • 2002
  • 2008
    • The Price Is Right: Bridget Forrester (Ashley Jones) makes an appearance during the Showcase to offer a contestant a spot as an extra for a segment. The contestant won the Showcase.
      • Immediately after the contestant won, she was whisked away to Studio 31 for hair, makeup, and wardrobe before taping her segment. The segment was later posted on the Web site for the two shows.
  • 2009
    • The Price Is Right: Dominick Marone (Jack Wagner) interrupts taping of Price (which is taped in the Studio 33; The Bold and the Beautiful is taped next door in Studio 31) on March 6. Wagner talks to Carey about soap appearances and "crashes" the taping. At the end of the show, a Marone-themed Showcase is presented.
    • The Bold and the Beautiful: Donna Logan (Jennifer Gareis) and Pam Douglas (Alley Mills) take a trip to The Price is Right in June, and to their surprise Donna becomes a contestant, ultimately winning both showcases.
    • The Price Is Right: Dominick Marone (Jack Wagner) and Bridget Forrester (Ashley Jones) appear together on June 19 to model wedding attire during a special "Ultimate Wedding Shower" edition of The Price is Right.
  • 2010
    • The Price Is Right and The Young and the Restless: Stephen Logan (Patrick Duffy) and Jack Abbott (Peter Bergman) appear in a war of words in a One Bid, then each present their own themed Showcase at the end of the show.
  • 2011
    • The Price Is Right: A contestant on the March 2011 Ultimate Spring Break episode wins a walk-on role as an extra; that episode airs April 19 and is linked to the Web site of the show.
    • The Price Is Right: Thomas Forrester (Adam Gregory) models wedding attire for the Ultimate Wedding Shower episode along with show model Rachel Reynolds. The wedding attire is a prize on this episode.
  • 2012
    • The Bold and the Beautiful: Tiffany Coyne meets the Forresters and Pam Douglas (Alley Mills), asking Pam and Nick to appear on Let's Make a Deal. Dominick Marone (as a lobster) and Pam Douglas (as a fisherman) appear in a deal.
    • Let's Make a Deal: Wagner appears to offer a contestant a walk-on role on the show, a common practice now with both CBS Daytime game shows with this show.
  • 2013
    • The Price Is Right: Starting with Season 42, guest models often appear on the show. B&B stars Karla Mosley and Lawrence Saint-Victor appear as models after this practice begins, which continues into Season 43 (2014–15).
    • The Bold and the Beautiful: Executive Producer for both CBS Daytime game shows Michael G. Richards, and models Rachel Reynolds (Price) and Danielle Demski (Deal; substitute model for most of 2013-14) are employees of Forrester Creations, meeting with Thorne (Winsor Harmon) and Ally (Ashlyn Pearce).

CBS Primetime Shows -- Big Brother

  • During numerous times of the show, former Big Brother houseguests have guest starred, occasionally mentioning their history in the house.

See also