In 1990 Ted Baker opened a store in Covent Garden (with additional stores in London's Soho, Nottingham and Leeds) and Kelvin bought the company outright from part-owners Goldberg and Sons. A new range, Ted Baker Woman, was launched in 1995.
Stores in the United Kingdom
Ted Baker has a number of stand-alone stores in the UK. The Ted Baker range is also sold by other retailers (which it refers to as Ted Baker Trustees), in particular in stores of the John Lewis Partnership and House of Fraser. Ted Baker also has stores at Bicester Village Retail Outlet, at Swindon's Great Western Designer Outlet, Portsmouth's Gunwharf Quays and Cheshire Oaks Designer Outlet. There is a Ted Baker concession in all Selfridges & Co stores; London, Birmingham, Manchester and the Trafford Centre.
Ted Baker has expanded its high street presence through its wholesale business which includes Australia, New Zealand, USA, Canada, Norway, Greece, Spain, Netherlands, Belgium as well as the British Isles. Wholesale operations commenced in 1994 through careful selection of retail stores.
Established in 1988, Ted Baker™ London has grown from its humble roots as a shirt specialist in Glasgow to a global lifestyle brand with over 100 locations in Europe, the US, Australia, Middle East, Far East and Southeast Asia. As "no ordinary designer label," Ted Baker offers menswear, womenswear, watches, and accessories. They are renowned for high quality and a distinctive use of pattern and color. The brand’s unconventional approach to fashion, irreverent sense of humor and, above all, unswerving attention to detail appeals to style-conscious men and women who trust Ted to deliver that certain something... a little out of the ordinary.