Sole Collector is a New York-based magazine on everything sneaker related. Sole Collector reports on trends in niche cultures such as sneaker culture. The editor-in-chief is Gerald Flores.


Sole Collector was founded in 2003 by Steve Mulholland, Alex Wang, and Nicole Fesette as a print magazine aimed at providing young males a report of the latest in sneaker culture. Its origins reach back to 1999 when Mulholland created which was both a forum and web store. Instyleshoes (The Forum) was later re-branded Sole Collector (the brand) along with a print magazine and blog. After Sole Collector began to take off, (The web store) was sold in 2010 and is now run by parent company "Ivehademall".


Sole Collector has released 47 printed issues, with the majority released in multiple covers. In 2010, it released issue 34 dubbed 'The Ultimate Issue' which was the first issue released in hard cover format.


Sole Collector has worked with many sneaker companies including Nike, Jordan Brand, Reebok and Under Armour to create unique sneakers for the brand.