Shape Magazine (or Shape) is a monthly English language fitness magazine started by Weider Publications in 1981, founded by Christine MacIntyre (a pioneer in women's free weight fitness) and became the #1 women's fitness magazine. At that time, Weider Enterprises consisted primarily of the bodybuilding magazine Muscle & Fitness. Joe Weider and Christine MacIntyre had differing views of how to present Shape magazine, Weider endorsing a less journalistic and more commercial approach to articles, MacIntyre endorsing a more academic, doctor-based magazine. Weider also endorsed a sexier approach to editorial while MacIntyre endorsed a healthier look for women, eschewing sexiness in the models and the copy. MacIntyre largely won that battle, editing a magazine that required that every byline have an advanced medical degree, that cover models should look healthy rather than sexy, and that sexist language be avoided. Christine MacIntyre was the editor-in-chief until her death in 1988. Tara Kraft is the current editor-in-chief. Shape found a readership based on that formula.
On January 28, 2015, it was reported that Shape Magazine would be acquired by Meredith Corp. and Fitness Magazine, published by the company, would ceased publication in May 2015 to be combined with it.
Sections in the magazine include Features & Cover Stories, Shape Your Life, Look Great, Live Healthy, Get Fit, Eat Right, You In Shape, and In Every Issue, which includes From the Editor’s Desk, Contributors, Readers Speak Out, The Hot List and Fit & Famous.
Other topics include sex, mind/spirit, beauty, travel, fashion, work, home and style.