ShaoLan Hsueh (also Heidi Hsueh, Chinese: 薛曉嵐; pinyin: Xuē Xiǎolán) is an entrepreneur who has focused on content to learn Chinese based on a visual-based learning system branded "Chineasy".[6]

Hsueh was born in 1971[7] and raised in Taiwan. She received a Master of Business Administration from National Chengchi University in the 1990s, before moving to the United Kingdom where she obtained a MPhil from Newnham College, University of Cambridge.[8]

Chineasy

After a TED talk in 2013 ("Learn to read Chinese … with ease! ")[9] and crowdfunding though Kickstarter,[10] Hsueh published the book Chineasy: The New Way to Read Chinese in March 2014, in collaboration with the graphic artist Noma Bar.[11] Hsueh came up with the idea while trying to teach Chinese to her two children.[7]

Victor Mair writes that Chineasy “has nothing to do with Chinese language learning”, employing Hsueh’s methods, “you won’t learn any real Chinese language. You won’t know the sound of a single Chinese word. You won't even know the sound of a single Chinese character. You won’t learn anything about Chinese grammar or syntax. You won’t be able to speak or write a single Chinese sentence,” and that “Chineasy is one of the poorest products on the market”.