Seth Godin is an American author and former dot com business executive.[43][44][45]




After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City.[3] He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.[46]

Business ventures

Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake.[3][4] At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million[5] and became Yahoo's vice president of direct marketing.

In March 2006, Godin launched Squidoo.[9] In July 2008, Squidoo was one of the 500 most visited sites in the world.[14] By 2014, it was no longer considered financially viable and was sold to HubPages.[15]


As of April 27, 2014, Godin is the author of 17 books. Free Prize Inside was a Forbes Business Book of the Year in 2004, while Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years.[30] The Dip was a Business Week and New York Times bestseller;[31][32] Business Week also named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015.[48] In the early 1990s, he curated a 10-book series for children titled Worlds of Power. Each of the book's plots is based on a video game.

In June 2013, Godin raised more than $250,000 from readers with a Kickstarter campaign, which in turn secured him a book contract with his publisher.[43]


Seth Godin's blog was named by Time among its 25 best blogs of 2009.[49]


Seth Godin is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

  • Godin, Seth (1993). The Smiley Dictionary. Berkeley: Peachpit Press. ISBN 1-56609-008-3. 
  • Godin, Seth (1995). eMarketing: Reaping Profits on the Information Highway. New York: Berkley Pub. Group. ISBN 0-399-51904-1. 
  • Godin, Seth (1999). Permission marketing: turning strangers into friends, and friends into customers. New York: Simon & Schuster. ISBN 0-684-85636-0. 
  • Godin, Seth (1998). If You're Clueless about Selling: And Want to Know More. Dearborn Financial Publishing. ISBN 0-793-12989-3. 
  • Godin, Seth (2001). Unleashing the Ideavirus. New York: Hyperion. ISBN 0-7868-8717-6.  – Detailing the idea of Viral marketing
  • Godin, Seth (2002). The Big Red Fez: How To Make Any Web Site Better. New York: Free Press. p. 112. ISBN 0-7432-2790-5. 
  • Godin, Seth (2002). Survival is not enough: zooming, evolution, and the future of your company. New York: Free Press. ISBN 0-7432-2571-6. 
  • Godin, Seth (2003). Purple Cow: Transform Your Business by Being Remarkable. Portfolio. p. 224. ISBN 1-59184-021-X. 
  • Godin, Seth (2004). Free Prize Inside!: The Next Big Marketing Idea. Penguin USA Portfolio. p. 256. ISBN 1-59184-041-4. 
  • Godin, Seth (2005). All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. Portfolio Hardcover. ISBN 1-59184-100-3. 
  • Godin, Seth; the Group of 33 (2005). The Big Moo: Stop Trying to be Perfect and Start Being Remarkable. Portfolio Hardcover. ISBN 1-59184-103-8. 
  • Godin, Seth (2006). Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas. Portfolio Hardcover. ISBN 1-59184-126-7. 
  • Godin, Seth (2007). The Dip: A Little Book That Teaches You When to Quit (and When to Stick). Portfolio Hardcover. ISBN 1-59184-166-6. 
  • Godin, Seth (2008). Meatball Sundae: Is Your Marketing out of Sync?. Portfolio Hardcover. ISBN 1-59184-174-7. 
  • Godin, Seth (2008). Tribes: We Need You to Lead Us. Portfolio Hardcover. p. 160. ISBN 1-59184-233-6. 
  • Godin, Seth (2010). Linchpin: Are You Indispensable?. Portfolio Hardcover. p. 256. ISBN 1-59184-316-2. 
  • Godin, Seth (2011). Poke the Box. Portfolio Hardcover. ISBN 1-936719-00-2. 
  • Godin, Seth (2011). We Are All Weird. The Domino Project. ISBN 1-936719-22-3. 
  • Godin, Seth (2012). The Icarus Deception: How High Will You Fly?. Portfolio Penguin. ISBN 0-6709-2292-7. 
  • Godin, Seth (2012). V Is for Vulnerable: Life Outside the Comfort Zone. Portfolio Hardcover. ISBN 978-1591846109. 
  • Godin, Seth (2013). Whatcha Gonna Do with That Duck?: And Other Provocations. Portfolio Hardcover. ISBN 978-15918-4609-3. 
  • Godin, Seth (2014). What To Do When It's Your Turn (and it's always your turn). Seth Godin. ISBN 978-19367-1931-0. 

Personal life

Godin and his wife Helene live in Hastings-on-Hudson, New York with their two sons.[36]