RED Distribution, LLC (formerly Relativity Entertainment Distribution) is a Sony Music Entertainment-owned sales and marketing division that handles releases for more than sixty independent record labels.[2] It is also home to , a marketing and brand partnership agency based out of New York City.[2]


Founded in 1979 as mainly a hard rock music distributor called Important Record Distributors, which originally distributed Metallica's first two LPs in the US, it became RED Distribution in the 1990s.