In 1933, canvas footwear pioneer BF Goodrich patented the Posture Foundation insole, an innovation in comfort and performance, and began adding the new technology to its action shoes. Goodrich shoes with Posture Foundation became known simply as "P-F" in 1937. Fashion trends in the Forties and Fifties saw PF Flyers escaping gyms and ball fields to become fashionable active footwear for everyone. "Everything you do is more fun with PF" read one 1947 magazine ad. PF styles ranged from high- and low-top sport shoes to oxfords and moccasins "for work, relaxation and play." By the 1960s, PF was one of the most popular shoes in America. But even the shoe that helped millions "Run Faster and Jump Higher" struggled with industry changes in the early Seventies. They are commonly known for being the shoes worn by Benny "The Jet" Rodriguez in the movie The Sandlot.
No other brand represents the spirited enjoyment of classic American sport and recreation more than PF Flyers(R). From timeless court and tennis styles to iconic boots and deck shoes, PF has pioneered some of the most enduring designs in sneaker history. Generations of Americans have made the most of "work, relaxation and play" wearing PF Flyers(R).
Patented in 1933, Posture Foundation insole technology set a new standard in sneaker comfort. Its success grew and in 1937 became the basis for the brand name P-F Flyers. Sport styles by PF were legends of the 1950s, renowned for helping you "Run Faster and Jump Higher." Basketball's first superstar, Bob Cousy created a string of classic court shoes with PF, in the very first collaboration of its kind.
The green PF heel patch remains the unmistakable symbol of quality and the American spirit of play. In authentic reissues and modern classics, PF's heritage of clean-lined design, premium materials and Posture Foundation comfort continues to create milestones of sneaker style in every era!