Mavi is a brand of denim and jeans-wear founded in 1991, based in Istanbul, Turkey. The company manufactures jeans for both women and men, targeting a younger age group. The global operation is headquartered in Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia.
Celebrities who wear this brand of jeans include Kate Winslet and Chelsea Clinton. In 2012, Adriana Lima signed a contract with Mavi for a marketing campaign, recording a series of commercials. The campaign was so successful, that the sales increased 50%.