Nicomaine Dei Capili Mendoza (born March 3, 1995), popularly known as Maine Mendoza, is a Filipina actress, singer-songwriter, and television and internet personality. She is best known for her viral Dubsmash videos and her role as Yaya Dub in the noontime variety show Eat Bulaga!'s "Kalyeserye" segment airing on GMA Network and worldwide via GMA Pinoy TV. After Mendoza was accidentally paired with Alden Richards forming the love team AlDub, the ratings of Eat Bulaga! were further increased and the popularity of Mendoza as well as Richards resulted in wide exposure.
Beyond Eat Bulaga!, Mendoza featured in the film My Bebe Love: #KiligPaMore where she received a Best Supporting Actress award at the 41st Metro Manila Film Festival. She also starred in and wrote the theme song of Imagine You & Me, which is her very first film as lead actress.
She finished her elementary education at St. Paul School of Sta. Maria and high school at St. Paul College of Bocaue in Bulacan. She completed a bachelor's degree in hotel, restaurant and institution management major in culinary arts at De La Salle-College of St. Benilde. She had her internship at The Sagamore in Bolton Landing, New York.
In the early part of 2015, Mendoza's career started after she posted a Dubsmash compilation on Facebook. A compilation in which she impersonated Kris Aquino went viral with one million views overnight. This earned her the title "Queen of Dubsmash" in the Philippines. Subsequently, she was cast as Yaya Dub (also known as Divina Ursula Bukbukova Smash), the personal assistant of Lola Nidora (portrayed by Wally Bayola), on Eat Bulaga!'s "Juan For All, All For Juan" segment and first appeared on July 4, 2015. Her character in the segment was paired accidentally with fellow Eat Bulaga! co-host Alden Richards, on July 16, 2015, in a romantic-comedy sketch part of the show titled "Kalyeserye"; the couple became popularly known as "AlDub". In November 2015, Mendoza joined the cast of Princess in the Palace as Chef Elize, her first appearance in an actual teleserye. In December 2015, she appeared as a guest star in the TV sitcom Vampire Ang Daddy Ko and in the Sunday noontime variety show Sunday PinaSaya.
Mendoza and Richards starred in a 2015 Metro Manila Film Festival (MMFF) entry entitled My Bebe Love #KiligPaMore together with Vic Sotto and Ai-Ai de las Alas. Jose Javier Reyes, the director of the film, confirmed the inclusion of Mendoza in the motion picture. Mendoza plays Anna Carillo, the stubborn and rebellious child of Vic Sotto's character. She was given the Best Supporting Actress award by the MMFF for her role.
In December 2015, they appeared in GMA Network's station ID commercial for Christmas. Even though she appears in GMA, she is not a member of the GMA Artist Center according to Mendoza's ask.fm account. Her career is being managed by Triple A, the talent management arm of Antonio P. Tuviera who is the executive producer of Eat Bulaga!.
Mendoza participated in the Lenten season drama specials of Eat Bulaga! in March 2016. She reprised her role as Divina/Yaya Dub in Kaputol ng Buhay and starred as Dani in God Gave Me You where she won the Darling of the Screen award and was nominated for Most Dramatic Performance by a Lead Star in Eat Bulaga!'s 3rd EB Dabarkads Awards held on April 2, 2016. Mendoza and Richards starred in film Imagine You & Me as lead actors. Some of the scenes of the film were shot in Como, Italy and the lyrics of the film's theme song is written by Mendoza herself while the music is done by Vic Sotto.
Modeling and endorsements
Mendoza and Richards have done a number of product endorsements while Mendoza also appeared in a number of advertisements by herself. She has appeared as the cover girl for Meg magazine and Preview magazine for November 2015. Mendoza and the cast of "Kalyeserye" segment were featured on YES! magazine's November 2015 issue. Mendoza and Richards appeared on the covers of Reader's Digest Asia, a special issue of YES! magazine, and Inside Showbiz and PeopleAsia in December 2015. Aside from being in the cover of PeopleAsia, Mendoza together with Richards received the People of the Year award in 2016 from the magazine. In recognition of Mendoza's effectiveness as a product endorser, she became the Trinitian Awardee for Most Valuable Female Advertising Endorser during Platinum Stallion Awards (Awards for Advertising) in 2016.
Mendoza and Richards were on the cover again of the January 2016 issue of YES! magazine. On the same month, the couple was the first showbiz personalities to land on the cover of BizNews Asia. In the 2016 calendar of Disney Channel Asia, Mendoza appeared as Elsa from the Disney film Frozen. Mendoza appeared in the February 2016 issue of Cosmopolitan magazine with Richards and Esquire Philippines with Jose Manalo, Wally Bayola and Paolo Ballesteros.
In July 2016, Mendoza together with Richards graced the cover of YES! magazine for the third time and led the magazine's list of Most Beautiful Stars of 2016. In the same month, Mendoza landed in the 21st rank of FHM Philippines' 100 Sexiest Women for 2016 as a new entry.
Mendoza is a supporter of the causes of the Lumads in Mindanao, who experienced expulsion from their lands, persecution, and killings. Her brother-in-law John Carlos Catalan is a member of the group AlDub for Lumad, which supported a caravan by Lumad leaders in Surigao City. Brigadier General Joey Kakilala, commander of the Civil Relations Office of the Armed Forces of the Philippines, criticized Mendoza and other celebrities on supporting the Lumads saying that they do not know the real story behind the Lumads' cause and are being misled.
Rico Hizon interviewed Mendoza along with Richards for a BBC special report. She also appeared in Lip Sync Battle Philippines through a video-taped recording during the fourth episode of the show in March 2016 where she gave lip-syncing tips to Alden Richards who was the guest of the show.
The actress appeared in a series of vignettes explaining what to do and not to do in the 2016 Philippine general elections as part of GMA News and Public Affairs coverage of the elections dubbed as Eleksyon 2016.
|2015–present||Eat Bulaga!||Herself, Yaya Dub||Co-host on "Sugod Bahay" segment|
Portrayed Yaya Dub and various characters for "Kalyeserye" segment
|2015||Reel Time presents AlDub Forever||Herself||Television film documentary|
|2015||Princess in the Palace||Chef Elizabeth "Elize" Ricardo||Guest cast|
|2015||Vampire Ang Daddy Ko||Yay||Guest role, episodes 144 and 145|
|2015-16||Sunday PinaSaya||Herself||Guest, 6 episodes|
|2016||Celebrity Bluff||Herself||Guest appearance|
|2016||Kaputol ng Buhay||Divina||Eat Bulaga's Lenten Special|
|2016||God Gave Me You||Daniella "Dani" Tayao||Eat Bulaga's Lenten Special|
|2016||Bubble Gang||Herself||Guest role|
|2016||Imagine You and Me: The Journey||Herself||A documentary about the film Imagine You and Me|
|2016||24 Oras||Herself||Guest news anchor|
|2016||Yan Ang Morning!||Herself||Guest|
|2015||My Bebe Love: #KiligPaMore||Anna Carillo||Supporting cast, 41st Metro Manila Film Festival entry|
|2016||Imagine You and Me||Gara||Lead actress|
|Imagine You and Me (Original Motion Picture Soundtrack)||—||—|
|"Imagine You and Me (Version 1)"||2016||Imagine You and Me (Original Motion Picture Soundtrack)|
|"Imagine You and Me (Version 2)" (Duet version with Alden Richards)|
|"Imagine You and Me (Backing Track)"|
|2015||Maine Mendoza||2015 Gintong Kabataan (Golden Youth) Awards - Gintong Kabataan Award sa Larangan ng Sining at Kultura sa Hiyas (Golden Youth Award in the Field of Arts and Culture of Gems)||Won|
|2015||Maine Mendoza||PUSH Awards 2015 - Push Elite Newcomer||Won|
|2015||Maine Mendoza||PUSH Awards 2015 - PushPlay Best Newcomer||Won|
|2015||"Kalyeserye" and Eat Bulaga!||29th PMPC Star Awards for Television - Best New Female TV Personality||Nominated|
|2015||Maine Mendoza||DepEd and City of Makati - Star Values Award||Won|
|2015||My Bebe Love: #KiligPaMore||41st Metro Manila Film Festival - Best Supporting Actress||Won|
|2016||My Bebe Love: #KiligPaMore||32nd PMPC Star Awards for Movies - New Movie Actress of the Year||Nominated|
|2016||Maine Mendoza||Nickelodeon Kids' Choice Awards - Favorite Pinoy Personality||Won|
|2016||Maine Mendoza||47th GMMSF Box-Office Entertainment Awards - Breakthrough Female Star of Philippine Movies and TV||Won|
|2016||My Bebe Love: #KiligPaMore||47th GMMSF Box-Office Entertainment Awards - Most Promising Female Star||Won|
In December 2015, Mendoza got a star at the Philippine Walk of Fame at Eastwood City, Libis, Quezon City along with her "Kalyeserye" co-stars and was named Favorite Young Actress in the 5th OFW Gawad Parangal. Mendoza was also given a Makabatang Alagad ng Telebisyon (Child-friendly Artist on Television) seal by Anak TV in February 2016. Mendoza also won several awards in the Nuffnang Philippines Bloggers Awards. She also won Female TV Star of the Year and Female Breakout Star of the Year for 2016 in the PEPList Awards Year 3 by the Philippine Entertainment Portal.
Being the Philippines' most googled female personality in 2015, Mendoza is considered to have wide influence on the Internet and social media as recognized by award-giving bodies, earning her title as the Social Media Queen. In October 2015, Mendoza's Twitter account became the third fastest growing profile, her followers increased to 1,094,813 in just a few months. Due to her popularity, her social media accounts were hacked twice. One of those hacks happened in November 2015 where her Twitter was taken advantage by a group of hackers who identified themselves as Anonymous Philippines. The said group hacked Mendoza's official Twitter account and posted series of tweets promoting the Million Mask March. Despite hacking the account, they promised to return it to the rightful owner. In less than 24 hours, Mendoza was able to get hold of her social media accounts.