MWWPR (formerly MWW ) is a public relations firm. [2] [3] [4] [5] [6] [7] The company works in public relations and marketing , technology , digital and social media marketing, public affairs and government relations , corporate communications, healthcare , sustainability, and visual branding. [8] [9] [10] Michael W. Kempner is the company’s founder, president, and CEO . [11] The firm's corporate headquarters is in East Rutherford, New Jersey, the firm's operating headquarters is in New York, NY , with offices in Chicago, Los Angeles, San Francisco, Trenton, NJ, Washington, D.C., and London .

History

Michael Kempner founded MWWPR in 1986. [12] MWWPR grew to the 4th largest independent public relations firm in the U.S. and Kempner sold the company to the Interpublic Group of Agencies in 2000.

In 2010, Kempner led a management led buy-out.

On January 14, 2014, the Department of Housing and Urban Development announced that it would review the expenditures for the Stronger than the Storm media campaign, commissioned in mid-2013 by the New Jersey Economic Development Authority to promote tourism in the aftermath of Hurricane Sandy ; MWWPR was the prime contractor. [13] [14] The audit found that the company had done "nothing improper" in the content of its marketing campaign. [15] [16] [17] Governor Chris Christie later dismissed criticism of the campaign, citing that it contributed to record tourism dollars in 2013. [18]

In 2012, MWWPR received media attention for a campaign on behalf of Brigadier General Jeffrey Sinclair, a former deputy commander of the 82nd Airborne Division charged with forcible sodomy and sexual misconduct. The firm launched a website with publicly available documents in favor of Sinclair to discredit the prosecutor and accuser. MWWPR nominated itself for a Platinum PR Award in the crisis management category for this work. [19] [20] [21] [22]

The company acquired Los Angeles-based Macias Media Group, an LGBT marketing firm, in March 2014. [23] In October 2014, MWWPR received The Gay And Lesbian Victory Fund's 2014 Corporate Leadership Award for its LGBT practice and support of the LGBT community. [24] In 2014, MWWPR expanded into Britain with the purchase of Parys Communications, [25] and also acquired the UK-based business-to-business PR firm Braben Communications in November 2014. [26] The company was recognized as one of the Top Places to Work in PR and Best Places to Work in New Jersey. [26] [27]

In March 2015, the company rebranded as "MWWPR". [28]

In 2016, the Scholastic Corporation , BDI and AMP Agency brought lawsuits against MWWPR for alleged payment disputes. [29]