KRWM (106.9 FM), "Warm 106.9", is an Adult Contemporary radio station serving the Puget Sound region. The Hubbard Broadcasting, Inc. outlet broadcasts at 106.9 MHz with an ERP of 49 kW and is licensed to Bremerton, Washington. Its transmitter is located near Issaquah, Washington on Cougar Mountain, with studios located at Newport Corporate Center in Bellevue.

KRWM broadcasts in HD.[2][3]

History

KRWM, whose legacy dates back to 1964 as KBRO-FM and whose formats included Top 40 (1964–1972), country music (1972–1984, changed call letters to KWWA in 1979), second run at top 40 (1984–September 5, 1987 as KHIT), new age (September 5, 1987 – 1990) as KNUA ("Music for a New Age"),[8] and smooth jazz KKNW ("Sound FM") (1990-1992), switched to a soft adult contemporary format on October 16, 1992 as KRWM ("Warm 107").[9][10]

As KRWM, the station competed against KLTX, known as "95.7 K-Lite". At first, it looked that the station did not have a promising future and was about to change formats; however, when KLTX unexpectedly flipped formats in 1994, KRWM picked up most of KLTX's former listeners, and ratings increased dramatically.

Up until mid-July 2014, KRWM was also the flagship station of Delilah Rene's nighttime syndicated program for Premiere Radio, which originates from the station's studios (she lives in Seattle). Prior to going nationwide, Delilah's program was a regular nightly feature on KRWM. Today, Delilah's program only airs in Washington state on KISC-FM in Spokane.

In 2013, Sandusky Radio sold its radio holdings in Seattle and Phoenix, Arizona to Hubbard Broadcasting, Inc.

Christmas music

Since 2001, from mid-November to December 26 of every year, KRWM airs all-Christmas music with its website streaming all-Christmas music from November 1 to mid-November. They are one of two stations in Seattle to play continuous Christmas music, the other being KCMS-FM.

On November 14, 2008, KRWM switched to all-Christmas. On December 29 at 12:00 a.m., the station returned to its regular soft AC format.

On November 20, 2009, at 3:00 p.m., after playing "Into the Groove" by Madonna, KRWM switched to all-Christmas. On December 28 at 12:00 a.m., the station switched back to its regular soft AC format with "Listen to Your Heart" by D.H.T.

On November 12, 2010, at 4:08 p.m., after playing "Calling All Angels" by Train, KRWM switched to all-Christmas with "The Christmas Song" by Nat King Cole being the first Christmas song played. This year's switch took place one hour after KJR-FM switched to all-Christmas. On December 27 at 1:00 a.m., after playing "Little Drummer Boy" by Dave Koz and Rick Braun, the station switched back to its regular soft AC format with "Kiss Me" by Sixpence None the Richer.

On November 18, 2011, at 3:00 p.m., after playing "The Way I Am" by Ingrid Michaelson, KRWM switched to all-Christmas with "It's Beginning to Look a Lot Like Christmas" by Johnny Mathis being the first Christmas song played. On December 26 at 3:00 a.m., after playing "Feliz Navidad" by Jon Secada, the station switched back to its regular soft AC format with "Realize" by Colbie Caillat.

On November 16, 2012, at 2:00 p.m., after playing "Home" by Michael Bublé, KRWM switched to all-Christmas with "Santa Claus Is Coming to Town" by the Jackson 5 being the first Christmas song played. On December 26 at 12:00 a.m., after playing "Have Yourself a Merry Little Christmas" by John Tesh, the station switched back to its regular soft AC format with "I Need You" by LeAnn Rimes.

On November 15, 2013, at 2:00 p.m., after playing "Breathe" by Faith Hill, KRWM switched to all-Christmas with "Linus and Lucy" by the Vince Guaraldi Trio being the first Christmas song played. On December 26 at 12:06 a.m., after playing "Let It Snow" by Michael Bublé, the station switched back to its regular AC format with "Because of You" by Kelly Clarkson.

On November 21, 2014, at 2:00 p.m., after playing "Breathe (2 AM)" by Anna Nalick, KRWM switched to all-Christmas with "Wonderful Christmastime" by Straight No Chaser and Paul McCartney being the first Christmas song played. On December 26 at 12:00 a.m., after playing "Underneath the Tree" by Kelly Clarkson, the station switched back to its regular AC format with "Irreplaceable" by Beyoncé.

On November 19, 2015, at 12:00 p.m., after playing "Breathe (2 AM)" by Anna Nalick, KRWM switched to all-Christmas with "All I Want for Christmas is You" by Mariah Carey being the first Christmas song played. On December 26 at 12:00 a.m., after playing "Winter Wonderland" by Carnie & Wendy Wilson, the station switched back to its regular AC format with "Stronger (What Doesn't Kill You)" by Kelly Clarkson.

On November 17, 2016 at 8:00 a.m., after playing "Send My Love (To Your New Lover)" by Adele, KRWM switched to all-Christmas with "All I Want for Christmas is You" by Mariah Carey being the first Christmas song played for the second year in a row. On December 26, the station switched back to its regular AC format at 12:00 a.m. with "Unwell" by Matchbox Twenty; the aforementioned Mariah Carey song was the final Christmas song played that year.

On November 15, 2017 at 8:07 a.m., after playing "Down Under" by Men at Work, KRWM switched to all-Christmas; for the third year in a row, "All I Want for Christmas is You" by Mariah Carey was the first Christmas song played.

Airstaff

  • Allan Fee & Ashley Ryan - Weekdays 5-9AM
  • Shellie Hart - Weekdays - 9AM-2PM
  • AJ & Laurie Hardie- Weekday Afternoons 2-7PM
  • Heather - Weeknights 7PM-12AM
  • John Fisher - Weekends
  • Maya - Weekends
  • Dianna Rose - Weekends
  • Joseph "Redbeard" O'Dell - Weekdays 5-9 AM with Allan & Ashley