The company was founded by Lyndon and Jamie Cormack in 2009 and is based in Vancouver, British Columbia. It expanded quickly, and featured 10,000 points of sale in 2016. Slate described the brand as "a global phenomenon, glimpsed wherever hipsters dare to tread."
Its products comprise backpacks, duffel bags, other luggage, hats and other accessories. The brand is aimed at 18-to-35-year-old consumers, and is based on evoking a sense of American nostalgia – for instance through synthetic leather straps and an old-time logo, as well as through its name, which refers to Herschel, Saskatchewan, a very small Canadian frontier village.
In the early 1900s, Peter Alexander Cormack and his wife made the journey from Wick, Scotland and settled in the small town of Herschel, whose population today is counted at 30 residents.
Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply Co. adopted the name of the small town where three generations of their family were raised. Herschel Supply Co. is based in Vancouver, Canada and manufactures the finest quality backpacks, bags, travel goods and accessories. Our goal is to create timeless product with a fine regard for detail.
Welcome to Herschel. Enjoy your stay.