Hard is a national music festival, music cruise and concert brand founded by Gary Richards in 2007. The event line-ups consist of alternative and electronic acts and emerging talents. The first Hard Music Festival was held on December 31, 2007 in Downtown Los Angeles and featured Justice, Peaches and 2 Live Crew. Hard is best known for the Hard Summer Music Festival and Hard Haunted Mansion, though also runs several smaller events and once-off shows. Hard is sometimes called "Hardfest" by fans, based on the event's website (hardfest.com) and social media shortcuts. Additional Hard brands include the Hard Summer Tour, Hard 13, Turkey Soup, and the Holy Ship! electronic music cruise. Live Nation Entertainment acquired Hard in 2012.[2]

National and international tours

2010 Hard Summer Tour

August 2010 marked the launch of the Hard Summer Tour, as promoter Gary Richards decided to take the party on the road; 12 dates scattered across the United States and Canada; Incorporating hip-hop into the fold.[3]

DateCityCountryVenueLine-up
August 6, 2010OaklandUnited StatesFox TheaterCrystal Castles, Rusko, Sinden, Proxy
August 9, 2010DenverOgden TheaterCrystal Castles, Rusko, Sinden, Proxy, Destructo
August 11, 2010AustinStubb's Waller Creek Amphitheater
August 13, 2010ChicagoCongress TheaterCrystal Castles, Rusko, Sinden, The Twelves, Destructo
August 14, 2010TorontoCanadaKoolhausCrystal Castles, Rusko, Sinden, Destructo
August 15, 2010MontrealMetropolis
August 17, 2010BostonUnited StatesHouse of Blues
August 18, 2010PhiladelphiaElectric Factory
August 20, 2010Washington, D.C.9:30 Club
August 21, 2010New York CityTerminal 5Crystal Castles, Sinden, Destructo
August 22, 2010BaltimoreSonarCrystal Castles, Rusko, Sinden, Destructo

2011

Trent Reznor helped organise the event, seeking out the help of out Gary Richards from Hard to do so, stating: "I’ve always respected what [Richards] does with Hard, and I thought that was exactly what we needed."

DateCityCountryVenueLine-up
Hard x Mouth Taped Shut
December 3, 2011StockholmSwedenSturecompagnietMiike Snow Sound System, Chase & Status (DJ Set), Noisia, Alex Metric
December 9, 2011ChicagoUnited StatesCongressSebastian Ingrosso, James Murphy, Proxy, DJ Eye
December 10, 2011New York CityTerminal 5The Bloody Beetroots (DJ Set), James Murphy, Proxy, DJ Eye
December 16, 2011LondonEnglandCoronetGroove Armada, Labyrinth, Zane Lowe, Beardyman, Madeon
December 16, 2011San FranciscoUnited StatesWarfieldMajor Lazer, James Murphy, Proxy, DJ Eye
December 17, 2011Los AngelesPalladiumdeadmau5, James Murphy, Proxy, DJ Eye
Hard Summer Tour
August 3, 2011SeattleUnited StatesShowbox SodoDigitalism (live), Jack Beats, Destructo
August 4, 2011PortlandRoseland
August 5, 2011OaklandFox Theater
August 6, 2011Los AngelesLos Angeles State Historic ParkHard Summer Music Festival
August 8, 2011El PasoClub 101Digitalism (live), Jack Beats, Destructo
August 9, 2011DallasGranada
August 10, 2011AustinStubb's
August 12, 2011ChicagoCongress
August 13, 2011TorontoCanadaWEMF @ Madawaska Park
August 14, 2011MontrealMetropolisDigitalism (live), Destructo
August 16, 2011BostonUnited StatesHouse of BluesDigitalism (live), Switch, Designer Drugs, Destructo
August 17, 2011BaltimoreBourbon StreetDigitalism (live), Destructo, Dillon Francis
August 18, 2011PhiladelphiaElectric FactoryDigitalism (live), Switch, Designer Drugs, Destructo
August 19, 2011Washington, D.C.9:30 ClubDigitalism (live), Switch, Destructo, Dillon Francis
August 20, 2011New York CityTerminal 5Digitalism (live), Switch, Designer Drugs, Destructo

2012 Hard presents Boys Noize Live

DateCityCountryVenueLine-up
November 23, 2012Fort LauderdaleUnited StatesRevolutionBoys Noize, Djedjotronic
November 24, 2012OrlandoHouse of BluesBoys Noize (Canceled)
November 28, 2012Washington, D.C.Fillmore
November 30, 2012New York CityRoseland BallroomBoys Noize, Spank Rock, Djedjotronic, UZ
December 1, 2012PhiladelphiaTLABoys Noize, Djedjotronic, Love City DJS, Sammy Slice
December 2, 2012BostonHouse of BluesBoys Noize, Djedjotronic
December 6, 2012MontrealCanadaTelus TheatreBoys Noize, Djedjotronic, Jordan Dare, Mayday
December 7, 2012TorontoSound AcademyBoys Noize, DJedjotronic, Mark Hinnen, Rynecologist
December 8, 2012ChicagoUnited StatesHouse of BluesBoys Noize, Djedjotronic, Le1f
December 10, 2012St. LouisPageantBoys Noize, Strip Steve
December 14, 2012OaklandFox TheatreBoys Noize, Strip Steve, Le1f
December 15, 2012Los AngelesThe Hollywood PalladiumBoys Noize, UZ, Destructo, Strip Steve, Le1f
December 16, 2012San DiegoHouse of BluesBoys Noize, Strip Steve, Destructo
December 18, 2012DenverFillmoreBoys Noize, Strip Steve
December 20, 2012DallasHouse of BluesBoys Noize (Canceled)
December 21, 2012HoustonHouse of BluesBoys Noize

2014 Hard Straylia

DateCityCountryVenueLine-up
April 24, 2014MelbourneAustraliaThe Hi-FiClockwork, Destructo, Oliver, Motez
April 25, 2014SydneyThe Ivy
April 26, 2014AdelaideThebarton Theatre
April 27, 2014FremantlePort Beach Sand TracksRL Grime, Destructo, Oliver, Motez

See also