Haglöfs was founded in 1914 in Sweden by Wiktor Haglöf and is today one of the world's largest suppliers of outdoor equipment. Haglöfs currently markets more than 500 products in three product areas: hardware, clothing, and footwear. Haglöfs has more than 200 employees and is active in 25 markets through a network of its own companies and distributors. Sales for 2015 amounted to SEK 776 million (around $92 million).

On 12 July 2010, ASICS purchased Haglöfs, for SEK1,000,000,000 ($128.7 million).