Early life and education
Cardone was born on March 21, 1958, in Lake Charles, Louisiana. His father was Curtis Louis Cardone (died February 1968) and his mother was Concetta Neil Cardone (died May 2009). He has a twin brother, Gary Cardone, and is the fourth of five children.
Cardone graduated from LaGrange High School in Lake Charles in 1976. He then went to McNeese State University from 1976-1981 where he graduated with a Bachelor of Science Degree in Accounting. Cardone was awarded the McNeese State University Distinguished Alumnus Award 2010.
In 1987, Cardone moved to Chicago to work for a sales-training company. Although he lived in Chicago, he travelled all over the United States, living in different cities. Cardone briefly returned to Lake Charles before moving to Houston, Texas, where he lived for the next five years. He then spent the next 12 years in La Jolla, California, before moving to Los Angeles. Cardone moved his offices from California to Miami Beach in late 2012.
After college, Cardone chose not to pursue the field of accounting and moved into automobile sales.
Cardone additionally spent a few time as CEO of Freedom Motorsports Group Inc. In late 2010, Cardone worked with Atlas Media Corp. to develop a reality television series for the National Geographic Channel named Turnaround King. The series followed Cardone as he attempted to help a struggling business restore their profitability.
Cardone is the author of five books: Sell To Survive (2008), The Closer's Survival Guide (2009), If You're Not First, You're Last (2010), The 10X Rule (2011), and Sell or be Sold (2012).