The Fashion Institute of Design & Merchandising ( FIDM ) is a for-profit college in California, United States. It offers courses in fashion, entertainment, beauty, interior design, and graphic design. The college was founded in 1969 by Tonian Hohberg, who is its president and CEO. [2] [3]


The college offers 26 Associate of Arts degree programs; a Bachelor of Science degree in Business Management, which is also available via distance learning ; and nine bachelor's degree programs in Professional Studies, including International Manufacturing & Product Development, Textile Production & Development, Entertainment Set Design & Decoration, Film & TV Costume Design, Footwear Design, Digital Media, and Menswear. [3]

The college has been accredited by the Western Association of Schools and Colleges Senior College and University Commission since 2007. [37] It is also an accredited institutional member of the National Association of Schools of Art and Design. [38]


The college has four campuses, in Los Angeles, San Francisco, San Diego, and Orange County. [3] The campuses feature the modern architecture of Clive Wilkinson. [6] [7] FIDM’s main campus, Los Angeles, features innovative study spaces, a stunning Design Studio, and the world-class FIDM Museum & Galleries. The San Francisco campus is located in Union Square . [8] The San Diego campus occupies about 30,000 square feet (2,800 m 2 ) on the third floor of a high-rise office building. [9] The award-winning Orange County campus is a dynamic visual experience with ultra-modern lofts, an indoor/outdoor student lounge, eye-popping colors, and a sensational, one-of-a-kind audio visual igloo.

FIDM served as the location of Lifetime's Project Runway season six, [11] Project Runway: Under the Gunn , [11] Project Runway: Threads, [39] and Project Runway: Junior . [40] Several FIDM alumni, including Santino Rice, Daniel Franco, Guadalupe Vidal, Kelli Martin, and Leann Marshall, were contestants on the show original Project Runway show. [12]

FIDM Museum

The Fashion Institute of Design & Merchandising Museum, located at the Los Angeles Campus, is home to a large collection of fashion and costume pieces from the 1800s to today. The museum features permanent and temporary exhibits, including costumes and designs from early 20th-century Hollywood, theater, and current televisions shows and films. [32] [33]

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Notable students and alumni

Teaching staff

  • Kevin Reagan, Grammy Award-winning graphic designer and author of Alex Steinweiss: The Inventor of the Modern Album Cover
  • Nancy Riegelman, fashion illustrator and author of 9 Heads: A Guide to Drawing Fashion
  • Nick Verreos, fashion designer, [37] also alumnus