Brit + Co is a lifestyle media company founded by Brit Morin and based in San Francisco, aimed primarily at millennial women. As of May 2017 the company says it has more than 130 million users.

History

Brit + Co was founded in late 2011 by Brit Morin, who serves as CEO.[22][24] The company is headquartered in San Francisco with an office in New York City, and as of May 2017 has more than 100 full-time employees in addition to a network of contributors.[25]

Originally focused on DIY and the "maker movement", the company has expanded to other women’s lifestyle categories including fashion, beauty, parenting, home, food, and news.

Online education

Brit + Co sells online classes direct-to-consumer on topics ranging from photography through calligraphy to coding. Each class is designed with beginners in mind and provides all the instruction needed to master a new skill in about an hour.[26]

The company also works with brand partners to create custom classes and sponsor existing classes. Past participating companies include FedEx and Acer.[27][28] In 2016, the company doubled its online class revenue.

Licensing and merchandising

In 2015, Brit + Co collaborated with Crayola on the first crowd-sourced coloring book for grown-ups, Pattern Play.[29] In 2016, the company launched Brit + Co for Cheeky, a collection of brightly colored disposable tableware, also available exclusively at Target.[29] In 2017, it launched its own lines of "activity kits" and DIY planners and accessories.[30] All of these were available exclusively at Target.

Experiential

Re:Make

Launched in 2013, Re:Make is a conference and festival aimed at young women who want to be more creative in every aspect of their lives. More than 15,000 visitors attended Re:Make 2016.

Holiday House

The Brit + Co Holiday House is an annual pop-up event held in San Francisco, offering creative activity classes, artisan products, and DIY and gifting stations. The 2016 Holiday House was sponsored primarily by method.

Funding

Brit + Co is venture capitalist-backed, having raised $45 million in capital to date.[2] The company raised $1.25 million in initial seed funding in April 2012,[2] $6.3 million in Series A funding led by Oak Investment Partners in 2013, $20 million in Series B funding led by Intel Capital in 2015, and $15 million in Series C Funding led by Verizon Ventures in 2017. Additionally in 2017, Jeff Jones, former Target CMO and Uber President, joined the company as an advisor.