Ad Age (or Advertising Age) is a global media brand, delivering insights, analysis, news and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in multiple formats, including: AdAge.com, daily e-mail newsletters, social channels, events and a bimonthly print magazine.
(formerly Creativity-online.com) and are part of the Ad Age portfolio. Ad Age Creativity highlights advertising work chosen by Ad Age editors. All ads are listed in the with full credits. Ad Age Datacenter is the data arm of Ad Age. Datacenter annual reports include , and .
Ad Age is based in New York City. Its parent company, Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including Autoweek, Crain's New York Business, Crain's Chicago Business, Crain's Detroit Business, and Automotive News. The corporate and circulation component of Autoweek, as with all of the Crain publications, is based at Crain's headquarters in downtown Detroit.
Ad Age launches as a broadsheet newspaper in Chicago in 1930.
In 1999, Advertising Age published a list of the top 100 players in advertising history. Among these were Alvin Achenbaum, Bill Backer, Marion Harper Jr., Mary Wells Lawrence, ACNielson, David Ogilvy, and J. Walter Thompson. In 1980, Henderson Advertising, founded by James M. Henderson in Greenville, South Carolina, became the first agency outside New York or Chicago to be named "Advertising Agency of the Year" by Ad Age.
The site AdCritic.com was acquired by The Ad Age Group in March 2002.
An industry trade magazine, BtoB, was folded into Ad Age in January 1, 2014.
In 2017, Ad Age underwent its first major rebrand in 87 years. The design work was done by the agency .
Ad Age annual events and honorifics include:
Ad Age A-List & Creativity Awards
Ad Age Small Agency Conference and Awards
Ad Age 40 under 40
Ad Age Women to Watch
Ad Age Next Conference