It is reportedly the largest English-language weekly in the country. Its circulation is often quoted at a meager 7,500 copies per week in a country with a population of 100 million. However, its rival, Capital, which is also based in Addis Ababa, recently claimed to have topped Fortune in circulation in a project launched to celebrate its ten-year anniversary. Fortune still claims to be the largest circulating paper in its category, surpassing all others in the competition by an average of 60%. Its current editor-in-chief is Samson Berhane.