5FM is a South African FM radio station that follows a Top 40 music format and is owned by the South African Broadcasting Corporation (SABC), South Africa's public broadcaster. Headquartered in Auckland Park, Johannesburg, 5FM broadcasts nationally to a youth audience, using the payoff line Live Loud.
A ninety percent rule for only South African content has recently been introduced by SABC COO, Hlaudi Motsoeneng.
Origin and history
Formerly known as "Radio 5", the station developed from a commercial station, LM Radio, which had been operating from Lourenço Marques (now Maputo) in neighbouring Mozambique. Radio 5 first went on the air on October 13, 1975 after Mozambique gained its independence. The station was established with eight medium wave transmitters, catering for the pop music audience. The name indicated the SABC's fifth radio channel at that time.
Re-branded "5FM" in 1992, it has as its current logo a red "5" and superscripted "FM" within a circle and the words "The Power of" inscribed along the upper periphery of the circle. Music is the heart of 5FM's format, supported by news, sports and traffic catering to a wide range of tastes for a youthful market.
Coverage areas and frequencies
- National (the table below shows a few of the areas and frequencies)
|Cape Town||89.0 MHz|
|Port Elizabeth||89.2 MHz|
|7 Day||Ave. Mon-Fri|
|Feb 2013||2 025 000||881 000|
|Dec 2012||2 146 000||940 000|
|Oct 2012||2 176 000||939 000|
|Aug 2012||2 189 000||909 000|
|Jun 2012||2 246 000||928 000|