Ø is a unique dual-token, tri-product platform designed to bring real-world financial services to holders of digital assets, whilst also bringing capital from the crypto-economy into small businesses to stimulate growth for both investors and local economies.
Ø is the evolution of the venture capital and wealth management firm, Geneviève (company) . Originally founded by Fabien Dureuil in 2014, the firm enjoyed much success and entered the world of cryptocurrency in summer 2017.
Now, in June 2018, the company have undergone a dramatic rebranding in order to appeal to a broader market audience and achieve bigger ambitions than originally set out. Following the gestation period, Ø aims to become the first of its kind, a true crypto union. With a team of over 20 dedicated men and women, from a host of varied backgrounds, the team have lofty aspirations for the future. 
Banking has been revolutionised since the 18th-century weavers sharing yarn and oatmeal, where, social trust has been moving towards a centralized body; however, in today’s age of cryptocurrency, blockchain technology has opened the doors for decentralized banking, unanimous trust and a fair distribution of resources.
Ø brings together a society of members, all of whom share the same financial goals and values, pooling together their crypto assets through securitized tokens, and in doing so, becoming co-owners of the cooperative .
As the world’s first crypto union, Ø utilizes blockchain technology to offer efficiency, security and transparency by way of its social structure. By extension, Ø ensures that all generated and surplus resources will be utilized in the financial interest of its members. Ø is eclipsing the traditional way of banking. 
ØPAY : spend without exchanging cryptocurrencies and live without worries.
ØINVEST : secure and diversify with tailor-made financial products.
ØLIFT : optimize its assets and access a world of high-end services.